Adidas has officially severed ties with Ye

The brand made an announcement today.

Kanye West
(Image credit: Getty)

Two weeks after placing their partnership under review, Adidas has today announced that the brand will no longer be working with Ye (previously known at Kanye West). 

This decision comes as a response to the offensive antisemitic comments made by the rapper recently, just weeks after he had already been suspended from Instagram and Twitter due to offensive posts. 

As per the Business of Fashion, Adidas said in a statement, "Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”

Adidas will be terminating all production of Yeezy products and has said that, effective immediately, they plan to stop all payments to Ye. According to reports, this will result in a short-term negative impact for the brand of up to 250 million euros (£217 million).

Adidas is not the first company to sever ties with Ye over his harmful rhetoric, Balenciaga also released a statement on Friday announcing they will also no longer be working with the artist. 

In a statement to WWD, a representative for Kering (Balenciaga's parent company) said, "Balenciaga has no longer any relationship nor any plans for future projects related to this artist.”  In conjunction with this announcement, all references to Balenciaga's partnership with Ye were removed from the brand's website.  

American retail giant Gap, also recently ended its partnership with the rapper, cutting ties with Ye only 2 years into a 10-year contract. 

We will continue to update this story as the situation evolves. 

Zoe Anastasiou
Fashion Editor

Zoe Anastasiou is a Fashion Editor with over eight years of experience working across digital publications in New York, London and Australia. She has contributed to publications including Harper’s BAZAAR and ELLE Australia, and was the Fashion and Social Media Editor at Who What Wear UK before joining Marie Claire.