Words: Nicole Cherruault
This morning – to the enormous shock of her 25.8 million followers – the actress Blake Lively deleted every single one of her Instagram posts, only to later replace them with the trailer of her upcoming film, The Rhythm Section.
Fans took to social media to express their immediate concern. With Lively’s Instagram once brimming with adorable couple pics of her and hubby Ryan Reynolds (we have no doubt in their involvement with the conception of #couplegoals), followers were quite rightly devastated with the sudden purge.
‘Why did you delete everything!!!???’ commented one user; exclamation and question mark combo palpably conveying their agonising grief. We feel you babes.
Another expressed her shock with a sullen ‘no way u deleted everything omg’.
Omg indeed, is there a ‘delete all’ button on Instagram? Did Lively personally erase each individual photograph? So. Many. Questions.
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It’s not the first time we’ve seen this stunt being pulled by the actress. Back in 2018, when promoting her upcoming film A Simple Favor, we witnessed the actress unfollow every single person on her account, including her husband Ryan Reynolds. She instead started following accounts which bore the same name as her character, Emily Nelson.
Anyone else wondering this marketing mogul’s next move will be?