5 things to know about the Diesel SS24 show

7,000 people attended

(Image credit: Getty Images)

The first official day of Milan Fashion Week kicked off with a bang thanks to Diesel's democratised fashion show and party. Here's the lowdown.

Everyone was there

'Diesel loves to party, so we invited over 7,000 people to our free rave, and then everybody to our free weekend film festival. The collection is the spirit of Diesel, democratic and experimental in every piece,' says Glenn Martens, creative director of Diesel.

And so he invited thousand of guests and opened the show to a public who is often restricted to the street style outside the shows, including students. Milan Fashion Week's hottest ticket.

It was party-inspired

'I believe in living life to the fullest, that every day should be a party,' Martens added, and this way of life was certainly reflected in the collection. It was an ode to the ravers from the past few decades. There was plenty of distressed denim of course, but also sheer dresses with neon thongs, bleached t-shirts and hoodies, Spice Girls t-shirts and silk slip skirts, corset tops and mini skirts. Camo prints and a hint of tie dye. Innovative burnt out fabrics hinted at a night spent partying a little too hard. 

The show was in the middle of a rave

Even heavy rain couldn't stop this party. Senjan Jansen's tracks created the perfect rave-like backdrop as the models walked down the catwalk in front of a giant screen so the thousands of spectators could see the collection in all its glory. The party didn't stop after the show. Diesel teamed up with NTS again to co-host an 8-hour-long party attended by the likes of Jayden Smith and Charlie XCX.  Throughout the weekend,  the giant screen will also show free films for everybody, curated by Diesel.

The denim coat was our hero piece

We've seen many trends emerge over New York and London Fashion Week, but our favourite (and most wearable) one has been outerwear, with designers revisiting classics such as the trench coat and the bomber jacket. At Diesel, for us it was all about the pavement-skimming denim coat, elevated thanks to its tailored shape. We'll add it to the wishlist. 


(Image credit: Getty Images)

The accessories stole the show

An updated version of the infamous D-emblazoned leather belt, bra tops with zips for storage, denim fanny packs and baguette bags printed with custom Diesel posters all proved the devil was in the detail at the SS24 show.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.

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