We've tested all the new launches to bring you the best of the best
The life of a beauty addict is rarely dull, thanks to dozens of brand new make-up, skincare and hair products launching almost every week.
New launches usually come with a lot of hype, but at times it’s hard to tell whether that hype is actually warranted. Nobody likes to splash their hard-earned cash on something they then regret buying.
We’ll be bringing you a break down of the best new releases you should be fighting to get your hands on before they sell out (which trust us, they probably will do).
So, what’s good in the world of beauty this month, we hear you ask?
September means only one thing for the Christmas and beauty obsessed: beauty advent calendars. These are guaranteed sell-outs, so be sure to check out our round-up and mark your calendars with the date your favourite launches.
She’s the master behind Jennifer Hudson and Amber Gill’s hair – legendary hair stylist Michelle Sultan has collaborated on a brand new line for curly and textured hair, Imbue. The eight different products are everything you need to embrace and enhance your curls, including gentle shampoo, deeply moisturising conditioner, defining serum and gel-crème and nourishing oil. We’re obsessed!
And perfume heads will be thrilled about the new Jo Malone Blossoms Collection, combining classic and brand new scents in special edition packaging. Think Orange Blossom, Waterlily, Yuja and more.
Keep scrolling for our curated edit of the best new make-up launches and skincare drops. Make sure you check back here for all the latest new beauty products 2020 brings in, as and when they’re announced.
Time to treat yourself? Why not.
These iconic Chopstick Stylers have had a shiny new make-over, now super lightweight with a swivel cord, and heat up in 10 seconds. Both feature a rectangular barrel that gives a natural-looking result; the Cheeky styler provides bouncy curls while the Extra Confident is a much skinnier barrel that's great for longer hair and tighter curls. They promise to hold curls for three days or more in all hair types – and I can confirm I've never seen curl staying power in my sister's straight hair quite like it. Definitely worth the investment! And if it's good enough for JLo's stylist...
The brain child of beauty genius The Skin Nerd, aka Jennifer Rock, Skingredients is all about feeding, protecting and respecting your skin with a focus on skin-loving ingredients. It's now (finally!) available in the UK and we couldn't be more thrilled. In terms of products there's the core four – PreProbiotic Cleanser, Skin Veg Serum, Skin Protein Vitamin A Serum and Skin Shield SPF 50 PA+++, plus two 'Mix and Match' extras, Skin Fats Moisturiser and Sally Cleanse. The latter can be used every three days and is supercharged with hero ingredient salicylic acid, which tackles excess oil, blackheads and blemishes. We're obsessed!
When luxury and high-performing makeup brand Code8 joins forces with Alexa Chung (known for her effortless makeup and radiant skin) you know the launch is going to be a must-have. This new limited edition lipstick collection is housed in a beautiful travel-friendly jewellery box and consists of three all-round flattering and long lasting shades. Affogato is a creamy pink-beige, the perfect lip contouring shade. Peach Dream is an ultra smooth peachy hue, while Pillar Box is a highly pigmented primary matte red, the perfect party colour. An added bonus, 10% of every purchase goes towards The Womanity Foundation, (sales will be donated to Girls Can Code, Afghanistan, with each lipstick trio funding 6 hours of coding lessons to help disadvantaged girls from poverty) So for any lipstick lover, we guarantee all three shades will brighten up both your face and mood!
The newest addition to the range, Olaplex 0 supercharges the results of your Olaplex 3 at-home treatment by priming your hair for repair. Apply all over damp hair, leave for ten minutes, then apply the Olaplex 3 treatment. You could call it healthy hair in a bottle...
We all love the Garnier Micellar Water. Millions of us use it nightly to take off our makeup but now Gariner has created the perfect sustainable cleansing duo. These reusable remover pads are larger than a regular single-use cotton pad and ultra-soft. They glide over your skin to remove make-up, impurities and pollution without aggravating or pulling and can be washed up to 1,000 times. The packaging is also made of 100% recyclable FSC certified cardboard, this really is the greener way to remove your makeup!
Autumn has arrived and so has Max Factor’s new nail range. These Nailfinity Gel polishes give you gel-like colour without the UV light. Long wearing and with a high shine, these colours also have base coat properties within the formula, so no need for an extra layer. Celebrity manicurist Michelle Humphrey has painted famous nails belonging to Adele and Dua Lipa and says Navy is the trending shade this season. That's why we love ‘Backstage’, the perfect rich dark blue.
A fan of clean beauty? This is the premium and affordable hair brand for you. The Azure Amplify Collection holds three products that will transform flat and fine hair, giving you long lasting volume...finally! The Azure Amplify Volumising Shampoo & Conditioner will add body and bounce at your roots without weighing hair down. Then pre-styling, distribute the Azure Amplify Featherweight Styling Cream from the roots down and post blow-dry you will have maximised lift and thicker strands. Not to forget all the brands products are paraben, sulfate, silicone and gluten free and formulated with naturally sourced ingredients in 100% renewable and recyclable packaging- yes please!
Thicker than a face milk and lighter than a balm, this new jelly cleanser from The Organic Pharmacy has us looking forward to washing our face each night. The silky jelly texture melts into skin to wash away dirt, thick sunscreen, pollution and even waterproof makeup. While the formula is packed with antioxidants (vitamin E, alpha lipoic acid) and natural oils (ojoba, calendula) to leave your skin nourished and hydrated- post wash.
You probably already know and love the Vitamin Enriched Face Base, and now it comes in a smaller pot specially-formulated for the delicate eye area. It smooths, plumps and hydrates your under-eye for the perfect canvas for your concealer.
Ghd's annual pink collection is back for another year, with £10 from each sale of the Helios Dryer and Platinum/Platinum+ Straighteners going to breast cancer charities to support their vital work.
Designed to enhance and hold wavier, looser curl types, Trepadora's new Curling Glaze adds definition and bounce to make the most of your natural texture. Apply to wet hair, then once completely dry scrunch out for increased bounce.
This acts as an indulgent daily cleanse. Sweet almond oil added to the mix makes sure your skin is left nourished and never stripped of moisture.
The affordable curly hair range the world has been waiting for, for curls kinks and coils, this eight product line-up is a dream come true. Founded by Michelle Sultan, the products are easy to understand and use, free of oil-based silicones, SLS and SLES (sulfates – and smell GREAT. From a gentle cleansing shampoo to a curl defining gel and, my favourite, a thick and restoring mask, this should be on every curly girl's wishlist.
A spanner may have been thrown in the works when it comes to our summer holiday plans, but that doesn't mean you can't surround yourself with the scent of summer. And Other Stories shimmering lotion, with its delicious coconut and caramel scent, at least means you can smell like summer. There's also a delicious body scrub and hair fragrance.
The newest addition to Bvlgari's Omnialandia, Golden Citrine is a sweet fragrance laced with ylang-ylang and jasmine that smells like sunshine. If you've been looking for a new summer fragrance and love sweet florals, this is probably right up your street.
Make the most of your natural texture with ghd's new dryer attachments. Compatible with the ghd Helios dryer, you can now snap up a comb nozzle to lift and style textured and coily hair, a diffuser that's great for curly hair, and a wide nozzle that's great for long and thick hair.
Say goodbye to mask acne with Weleda’s purifying cleanser, specifically formulated for blemish prone or oily skin.
Give your legs a touch of sheer coverage with the ultimate leg finisher by way of Legology.
Jules Von Hep's self tanning brand is already one of the most popular in the world, so when he announced two new products, you can bet we got excited. Hyglo is enriched with hyaluronic acid, as well as avocado, chia seed and coconut oil, for an ultra moisturising gradual glow. It's super easy to apply (4-12 drops per body part depending on the level of tan you're after) and your gorgeous glow develops over the hours that follow.
Laura Mercier's new Skin Essentials line is a capsule collection of 10, err, essential skincare products to help you get Laura's signature healthy glow. As well as two different cleansers, a facial oil and lip balm, we're obsessed with the hydrating, plumping and light-reflecting eye cream that instantly brightens the area.