We've tested all the new launches to bring you the best of the best
The life of a beauty addict is rarely dull, thanks to dozens of brand new make-up, skincare and hair products launching almost every week.
New launches usually come with a lot of hype, but at times it’s hard to tell whether that hype is actually warranted. Nobody likes to splash their hard-earned cash on something they then regret buying.
We’ll be bringing you a break down of the best new releases you should be fighting to get your hands on before they sell out (which trust us, they probably will do).
So, what’s good in the world of beauty this month, we hear you ask?
This time of year means only one thing for the Christmas and beauty obsessed: beauty advent calendars. These are guaranteed sell-outs, so be sure to check out our round-up and snap up your favourite before it’s long gone.
Meanwhile BECCA has teamed up with Bryony Gordon’s mental health initiative, Mental Health Mates, to bring us a limited edition of their classic Under Eye Brightening Concealer, complete with illustrations by MHM community member Karen Clark.
And CC Cream legend IT Cosmetics has finally branched into foundation, bringing us a formula that works to improve the skin’s condition over time. Medium coverage and available in a broad range of 40 different shades, trust us when we say you’re gonna love it!
Keep scrolling for our curated edit of the best new make-up launches and skincare drops. Make sure you check back here for all the latest new beauty products 2020 brings in, as and when they’re announced.
Feel like it’s time to treat yourself? Why on earth not…
Lumene's latest addition to the oil-cocktail family is all about tackling dry and dehydrated skin. Containing the brand's famous go-to ingredients Arctic spring water and Nordic Birch Sap, for an oil it's extremely lightweight and a great antidote to the harsher wintry weather's impact on our skin.
Exclusive to ASOS until December, these brand new plumping lip glosses from MAC are serious fun as well as providing the perfect pout. And who can ever have to many lip products, really?
An exfoliating toner that's gentle enough for everyday use, Medik8's new launch celebrates poly-hydroxy acids. Thanks to their larger molecule size, PHAs have less potential for irritation than some of the most popular AHAs, making them far less likely to sensitise your skin.
Easily one of their most iconic products, BECCA has launched a limited edition version of the light-reflecting Under Eye Brightening Concealer. The brand has teamed up with Bryony Gordon's Mental Health Mates to help shine a light on mental health, with the special edition packaging designed by MHM community member, illustrator Karen Clark.
Hair feeling a bit too flat for your liking? Spritz instant volume with Mark Hill's Root Lift Spray for fuller-looking hair in a flash.
You know and love their CC creams, now IT Cosmetics has launched a foundation and we couldn't be more excited. Like their other complexion products, the formula also has skincare benefits, enriched with ingredients that support your skin during the day and improve it over time.
Beauty journalist and Marie Claire columnist Ateh Jewel has teamed up with Space NK to bring your a curated edit of some of her favourite products. Inside you'll get cult classics like By Terry's Lash-Expert 2-in-1 mascara, Aveda's Weightless Hydration shampoo and conditioner, REN's Radiance Renewal Mask and many more. With contents worth over £250, it's serious value for money to boot.
Who doesn't love a new Urban Decay Palette? Inspired by gemstones in every way, the Stoned Vibes eyeshadows are infused with tourmaline and are dazzlingly pigmented and sparkly. You'll be wowed.
Two ingredients that you wouldn't usually find side-by-side in a serum, this super sciency formula combines two forms of stabilised vitamin C with retinol for all-round plumper, smoother and more radiant skin.
It's the world-renowned product for big, fluffy brows in a tube, Glossier Boy Brow is the go-to for many a brow enthusiast. And now it's available in Auburn shade for redheads everywhere. Yay!
Made with the cleanest ingredients as well as being vegan and cruelty-free, newly-launched beauty brand HIGHR is one to pay attention to this year. Made in Los Angeles but designed in London, this is a capsule collection of super wearable lipstick shades with something to suit everyone. Each comes with a mirror inside the lid, so they're great for on-the-go application, too. Genius!
When luxury and high-performing makeup brand Code8 joins forces with Alexa Chung (known for her effortless makeup and radiant skin) you know the launch is going to be a must-have. This new limited edition lipstick collection is housed in a beautiful travel-friendly jewellery box and consists of three all-round flattering and long lasting shades. Affogato is a creamy pink-beige, the perfect lip contouring shade. Peach Dream is an ultra smooth peachy hue, while Pillar Box is a highly pigmented primary matte red, the perfect party colour. An added bonus, 10% of every purchase goes towards The Womanity Foundation, (sales will be donated to Girls Can Code, Afghanistan, with each lipstick trio funding 6 hours of coding lessons to help disadvantaged girls from poverty) So for any lipstick lover, we guarantee all three shades will brighten up both your face and mood!
Did you know that 760 million plastic pads are thrown away in the UK every year? No fear, DAME the sustainable period company, has just reinvented the period pad so it is fully reusable. But how? Layers of natural Lyocell and Organic Cotton are soft on skin while 4D fabric technology holds 10 times its weight in 2 seconds and keeps liquid locked in. Antimicrobials and stain proofing help keep the pads fresh and DAME has also made an air and watertight Dry Bag for storage. Later, just add water and let the reusable pads soak before washing. Reusing these pads saves up to 2,000 plastic disposables and more than 40x carbon emissions- help make periods sustainable!
Introducing the green, clean and cruelty-free nail brand helping the planet one mani at a time. Manucurist have a strict blacklist of 9 no-go ingredients (xylene, formaldehyde etc) and instead harness the powers of sugar cane, corn and wheat extracts, all sourced from vegetal biomass and produced using renewable energy sources. This creates polishes that are plant-based and up to 84% natural. The brand's Green Flash Kit (includes a lamp, top, base, remover + 1 colour) is the world's first and only LED-cured gel routine with natural ingredients. 30 high-shine durable shades can last up to ten days and be removed acetone-free. Now that’s true green-engineering!
Choosing a new signature scent for winter? British born brand Floral Street has made it easy for us. Their new Scentschool box is an 'at home' interactive way to pick your new fragrance. Inside are eight vials, each created by one of the best 'noses' in the world, Jérôme Epinette. Alongside are nifty scratch and sniff cards for each hero ingredient and relatable words that will immerse you in each scent so you can pick the one best suited to you. Not to mention all fragrances are vegan, cruelty free and packaging is fully reusable, recyclable or compostable- it's a win win.
Mark Hill is on a mission. This much loved hair brand has launched a new formulation-focused range covering three main hair concerns; Hydration, Smoothing and Strengthening. Our favorite is the new Hydrating Treatment, formulated for dry and brittle hair that has seen plenty of colour and bleach. Packed with Phyto-Keratin, Provitamin B5, Ylang Ylang and Organic Moroccan Argan Oil, massage it onto damp hair for 5-10 minutes before rinsing. The potent treatment reforms bonds and boosts moisture levels, giving your hair much needed TLC. Bonus- everything is vegan, cruelty-free and housed in 100% PCR bottles!
Finally now stocked in Harrods, ultimate luxury brand Clé de Peau Beauté has just re-launched the crème de la crème of skincare-makeup hybrids. Their Radiant Fluid Foundation Matte is a longwear formula that does not hide your natural glow. How you may ask? The star ingredients are the brands ‘Skin-Empowering Illuminator, and Light-Empowering Enhancer’, both innovative optical technologies that creates a subtle veil of light on top of the matte finish. Not to mention the medium coverage is long-lasting, locks in moisture and minimises the appearance of pores, whilst giving skin a beautiful satin natural look. This new expanded foundation range also now features 31 shades to meet skin tones around the world!
Much loved hair brand OGX, believe that great hair starts with healthy hair, and we couldn't agree more! They have now revamped their ranges so all use pH balanced formulas. Why is this important? The pH scale runs from 0 to 14, (0 acidic and 14 alkali) If your shampoo’s pH is too low, it won’t clean your hair, yet if your shampoo’s pH is too high, it can cause damage and lead to breakage and excess frizz. Your hair and scalp have a natural acidic pH of 4.5- 5.5 and luckily OGX are pH balanced and sulfate free to care for your scalp’s natural structure. This will keep hair shiny and strong, protect your colour, reduce split ends and keep your scalp perfectly hydrated. Hello good hair days!
We all love the Garnier Micellar Water. Millions of us use it nightly to take off our makeup but now Gariner has created the perfect sustainable cleansing duo. These reusable remover pads are larger than a regular single-use cotton pad and ultra-soft. They glide over your skin to remove make-up, impurities and pollution without aggravating or pulling and can be washed up to 1,000 times. The packaging is also made of 100% recyclable FSC certified cardboard, this really is the greener way to remove your makeup!
Autumn has arrived and so has Max Factor’s new nail range. These Nailfinity Gel polishes give you gel-like colour without the UV light. Long wearing and with a high shine, these colours also have base coat properties within the formula, so no need for an extra layer. Celebrity manicurist Michelle Humphrey has painted famous nails belonging to Adele and Dua Lipa and says Navy is the trending shade this season. That's why we love ‘Backstage’, the perfect rich dark blue.
These iconic Chopstick Stylers have had a shiny new make-over, now super lightweight with a swivel cord, and heat up in 10 seconds. Both feature a rectangular barrel that gives a natural-looking result; the Cheeky styler provides bouncy curls while the Extra Confident is a much skinnier barrel that's great for longer hair and tighter curls. They promise to hold curls for three days or more in all hair types – and I can confirm I've never seen curl staying power in my sister's straight hair quite like it. Definitely worth the investment! And if it's good enough for JLo's stylist...
The newest addition to the range, Olaplex 0 supercharges the results of your Olaplex 3 at-home treatment by priming your hair for repair. Apply all over damp hair, leave for ten minutes, then apply the Olaplex 3 treatment. You could call it healthy hair in a bottle...
Ghd's annual pink collection is back for another year, with £10 from each sale of the Helios Dryer and Platinum/Platinum+ Straighteners going to breast cancer charities to support their vital work.
A fan of clean beauty? This is the premium and affordable hair brand for you. The Azure Amplify Collection holds three products that will transform flat and fine hair, giving you long lasting volume...finally! The Azure Amplify Volumising Shampoo & Conditioner will add body and bounce at your roots without weighing hair down. Then pre-styling, distribute the Azure Amplify Featherweight Styling Cream from the roots down and post blow-dry you will have maximised lift and thicker strands. Not to forget all the brands products are paraben, sulfate, silicone and gluten free and formulated with naturally sourced ingredients in 100% renewable and recyclable packaging- yes please!
This acts as an indulgent daily cleanse. Sweet almond oil added to the mix makes sure your skin is left nourished and never stripped of moisture.
The affordable curly hair range the world has been waiting for, for curls kinks and coils, this eight product line-up is a dream come true. Founded by Michelle Sultan, the products are easy to understand and use, free of oil-based silicones, SLS and SLES (sulfates – and smell GREAT. From a gentle cleansing shampoo to a curl defining gel and, my favourite, a thick and restoring mask, this should be on every curly girl's wishlist.