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    1. Beauty
    2. Make Up

    If you're after no-make-up make-up, these skincare-infused serum foundations are worth knowing about

    And they're perfect for foundation-haters

    Shannon Lawlor's avatar
    By Shannon Lawlor
    Published 23 February 2023 In Buying Guides

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Portrait of a woman with curly hair natural-looking make-up
    (Image credit: Getty Images/Delmaine Donson/Future)
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    Throughout my career, I've interviewed many skin experts and make-up artists, and one of the most common pieces of advice I hear is that the secret to making your make-up base look good is in skin prep. You can have the very best foundation to hand, but if you're not giving your skin the very best skincare ingredients, your base can only work so hard. And that's why serum foundations are such a game-changer.

    Containing a plethora of skin-loving ingredients, serum foundations tend to be skincare-infused, resulting in a healthy, natural-looking base. And as a bit of a foundation-phobe, I'm big into serum foundations. Dominic Skinner, Global Senior Artist at MAC explains, "Using a foundation that contains high levels of skincare ingredients means that you are not only getting the benefit of coverage and an even-looking skin tone, but it also means your skin is benefitting, too. Over time, the skincare ingredients will help make your skin look and feel better."

    Slightly different from tinted moisturisers, serum foundations tend to be lightweight and don't just contain hydrating skincare ingredients. In fact, the calibre of ingredients in some serum foundations is really impressive. As someone with combination skin, I often find foundations for oily skin too mattifying and foundations for dry skin too greasy, but serum foundations fit just right. 

    Shannon Lawlor wearing a serum foundation

    Shannon's skin without any foundation.

    (Image credit: Shannon Lawlor)

    They're great for busy people, too. While we would never recommend skipping your skincare routine (it is, of course, the basis of any beauty routine), if you struggle to work actives into your routine, the right serum foundation can help keep your skin ticking over. "If you struggle to fit in a good skincare routine into your day, then having active ingredients in your foundation means you're still treating your skin to routine," adds Skinner.

    And the truth is, I've known about the magic of serum foundations for a little while. After years of battling foundation formulas and never quite finding my perfect match, last year I turned to serum foundations. Since then, I've tried virtually every formula under the sun. I've tested them against longevity, finish, luxury and wearability. So, trust me when I say these are the best serum foundations out there.

    1. Ilia Super Serum Skin Tint SPF30

    Ilia serum foundation

    (Image credit: Ilia)

    ILIA Super Serum Skin Tint SPF30

    Best serum foundation for dry skin

    Specifications

    Key ingredients: Squalane, niacinamide, hyaluronic acid
    Shades available: 30
    Today's Best Deals
    View at Sephora UK
    View at Sephora UK
    View at Sephora UK
    £46 at Sephora

    Reasons to buy

    +
    Beautifully hydrating
    +
    Leaves skin glowing
    +
    Medium-full coverage

    Reasons to avoid

    -
    Turns darker after initial application
    -
    Full shade range is rarely available

    I was absolutely thrilled when this serum foundation finally launched in the UK last year. I had heard wonderful things about it from US-based beauty editors, and I wasn't let down. The formula leaves skin looking dewy and plump, and it packs some impressive coverage. As somebody who doesn't like to wear foundation every day, this acts as a slightly heavier duty formula for when I'm heading out. I do find I need to powder my t-zone to prevent unwanted shine, but it's manageable. However, it's worth noting (particularly when shade matching), that the formula applies lighter than its dry-down. Upon application, the serum foundation will dry after around 60 seconds, and you'll notice it darken. It's a bit of a faff but it's certainly not enough to put me off wearing it.

    2. Typology Tinted Serum

    Typology Tinted Foundation

    (Image credit: Typology)

    Typology Tinted Serum

    Best serum foundation for light coverage

    Specifications

    Key ingredients: Vitamin C, squalane, aloe vera
    Shades available: 6
    Today's Best Deals
    £29 at Typology

    Reasons to buy

    +
    Lightweight feel
    +
    Pore-blurring
    +
    Silicone-free

    Reasons to avoid

    -
    Only six shades (although stretchable)
    -
    Oily skin might require powdering

    If I'm after a my-skin-but-better base, this is the product I turn to. It's noticeable enough that it evens out tone and adds a hint of lit-from-within glow, but it's lightweight enough to feel as though my skin is bare. With only six shades, I'll admit that the offering isn't great and should be improved. However, I have no problem dabbling between shades 1 and 2—I find them to be quite stretchable (and actually so, not like some of the other foundations out there that claim to be but aren't).

    3. L'Oréal Paris True Match Nude Plumping Tinted Serum

    L'Oréal Paris True Match Nude Tinted Serum

    (Image credit: L'Oréal Paris)

    L'Oréal Paris True Match Nude Plumping Tinted Serum

    Best affordable serum foundation

    Specifications

    Key ingredient: Hyaluronic acid
    Shades available: 9
    Today's Best Deals
    View at ASOS
    View at Boots.com
    View at LOOKFANTASTIC UK
    £15 at Lookfantastic

    Reasons to buy

    +
    Illuminating finish
    +
    Hydrating and plumping
    +
    Buildable coverage

    Reasons to avoid

    -
    Doesn't contain any notable skincare ingredients besides hyaluronic acid

    With a hearty dose of hyaluronic acid, this serum foundation delivers on the hydration front. What's most impressive, perhaps, is that it doesn't leave the oily areas of my skin looking greasy or shiny—it sort of takes down the shine without sacrificing glow. The coverage is a little fuller than I would typically go for on a daily basis, but it also sheers out beautifully.

    4. Bobbi Brown Intensive Serum Foundation SPF40

    Bobbi Brown Intensive Skin Serum Foundation SPF40

    (Image credit: Bobbi Brown)

    Bobbi Brown Intensive Serum Foundation SPF40

    Best serum foundation for skin protection

    Specifications

    Key ingredients: Cordyceps, ginseng, deep sea ferment, vitamin E, SPF
    Shades available: 25
    Today's Best Deals
    View at ASOS
    View at Amazon
    View at Sephora UK
    £55 at Bobbi Brown

    Reasons to buy

    +
    Buildable coverage
    +
    Comfortable on skin
    +
    Glowing finish

    Reasons to avoid

    -
    Doesn't deliver heaps of coverage

    This serum foundation is one of the originals—and, in my opinion, best. It's recently had a bit of a shake up, formulation wise, and I'm in love with it. Now available with SPF40 (foundation shouldn't replace your SPF, it's just good as an extra), this foundation is dewy, blurring and packs in some impressive tone-evening coverage, too. Again, it's the sort of serum foundation I reach for when I want to look a bit more 'together'.

    5. Rose Inc Skin Enhance Luminous Tinted Serum

    ROSE INC SKIN ENHANCE LUMINOUS TINTED SERUM

    (Image credit: Rose Inc)

    Rose Inc Skin Enhance Luminous Tinted Serum

    Best serum foundation for a natural-looking finish

    Specifications

    Key ingredients: Squalane, hyaluronic acid, peptides
    Shades available: 14
    Today's Best Deals
    £39 at Space NK

    Reasons to buy

    +
    Beautifully hydrating
    +
    Gives skin a natural-looking glow

    Reasons to avoid

    -
    Isn't particularly buildable
    -
    Oily skin will require powder

    There are few make-up launches that I deem impressive enough for me to actually create space in my everyday make-up bag for them—but this serum foundation was one of them. The formula is made up of small balls of pigment suspended in a refreshing, cooling and hydrating skincare formula. The finish? A natural-looking, sheered out coverage that will leave people thinking your skin just looks that good naturally.

    6. KVD Beauty Good Apple Full-Coverage Serum Foundation

    KVD Beauty Good Apple Serum Foundation - dewy foundations

    (Image credit: KVD)

    KVD Beauty Good Apple Full-Coverage Serum Foundation

    Best serum foundation for staying power

    Specifications

    Key ingredients: Apple extract, quince leaf extract, glycerin
    Shades: 40
    Today's Best Deals
    £34 at Boots

    Reasons to buy

    +
    Very impressive shade offering
    +
    Lasts all day
    +
    Buildable coverage

    Reasons to avoid

    -
    If you like a barely-there finish, it's not for you

    Serum foundations aren't all barely-there finishes and dewy glow. In fact, if you like your foundation to have a lightweight feel but for it to also pack some serious coverage, this one's for you. It feels almost impossibly light on the skin but delivers a camouflaging result, leaving pores, blemishes and pigmentation basically invisible.

    7. MAC Studio Waterweight SPF30 Foundation

    Mac STUDIO WATERWEIGHT SPF 30 FOUNDATION

    (Image credit: MAC)

    MAC Studio Waterweight SPF30 Foundation

    Best serum foundation for a buildable finish

    Specifications

    Key ingredients: Moisture-fusion complex, SPF
    Shades available: 23
    Today's Best Deals
    £32 at MAC

    Reasons to buy

    +
    Long-lasting finish
    +
    Buildable, medium coverage

    Reasons to avoid

    -
    Doesn't contain as hardworking skincare ingredients as others on the list

    This foundation is called Waterweight for a reason. The formula is water based, meaning the overall texture is runny, light and hydrating. One layer will deliver a beautifully light–medium coverage, but for when you want your base to work a bit harder, it layers beautifully.

    Round up of today's best deals
    Intensive Skin Serum...
    BOBBI BROWN INTENSIVE SERUM FOUNDATION
    Amazon
    £45
    View
    See all prices
    Ilia Super Serum Skin Tint...
    ILIA Super Serum Skin Tint SPF30
    Sephora UK
    £42
    £36
    View
    See all prices
    L'Oreal Paris True Match Nude...
    L’Oreal Paris True Match Nude Plumping
    Boots.com
    £14
    View
    See all prices
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    Shannon Lawlor
    Shannon Lawlor
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    Executive Beauty Editor

    Shannon Lawlor is the Beauty Director at Who What Wear UK. With nearly a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire UK, Who What Wear, Glamour UK, Stylist and Refinery29, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible. As a self-confessed lazy girl, Shannon has an affinity for hard-working perfumes, fool-proof make-up products and does-it-all skincare.

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