Apparently people are now washing their faces with sparkling water because K BEAUTY

What is this madness?!

What is this madness?!

There have been some pretty boujee beauty trends over the years, but we think this one may just take the biscuit: washing your face with sparkling water.

A trend which has been bubbling under the surface for months (geddit?) on YouTube, the 'technique' hails from where most genius-yet-slightly-insane trends hail from: Korea and Japan.

While in our opinion tap water is perfectly sufficient, K and J beauty have declared that carbonated is the way to go. But why?!

Well, apparently rinsing with sparkling water is the best cleanser for skin as it offers a more effective cleanse which results in firmer skin and tighter pores. Sure...

A dermatologist speaking to The Cut also revealed that carbonated water dilutes blood vessels which increases circulation and blood flow - both of which are great for your skin.

The main problem with this trend? Practicality. We don't fancy stocking up on spenny bottles of sparkling water, much less wasting so much plastic. There are devices which fizz up your water for you, but TBH they don't come cheap. You can also buy 'carbonated face bath' products, such as the one Australian YouTuber Tina Yong tried in her video. They claim to deliver oxygen to the skin to boost circulation for an extra glow. We can't seem to see anywhere in the UK that sells these however, and they require you to use an, er, snorkel.

So, in short, washing your face with sparkling water seems to have its benefits, but it's not exactly the easiest technique to try...

Rebecca Fearn

Rebecca is a freelance beauty journalist and contributor to Marie Claire. She has written for titles including Refinery29, The Independent, Grazia, Coveteur, Dazed, Stylist, and Glamour. She is also a brand consultant and has worked with the likes of The Inkey List on campaign messaging and branded copy. She’s obsessed with skincare, nail art and fragrance, and outside of beauty, Rebecca likes to travel, watch true crime docs, pet sausage dogs and drink coffee. Rebecca is also passionate about American politics and mental health awareness.