Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Beauty
    2. Skincare

    Can TikTok's caveman method give you 'mouldy' skin? Experts break down the controversial regimen

    There's minimal, and then there's *minimal*

    Nessa Humayun's avatar
    By Nessa Humayun
    Published 2 May 2025 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Caveman skincare
    (Image credit: Getty Images)
    Jump to category:
    • MC Approved Skincare Products
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    If you've been on skincare TikTok of late, you will have inevitably seen (and been grossed out by) a video of a woman whose face looks like it is literally growing mould.

    The creator in question is Tia Zakher, and for the past six weeks, she has allegedly adopted "the caveman method". This controversial regimen has been around for some time, but never in this way. It's as minimal as it gets, Dr Clare Kiely, co-founder of The Skin Diary and consultant dermatologist, tells Marie Claire UK. This means that you don't use any cleanser, moisturiser, any skincare products at all... And crucially, not even one splash of water.

    Zakher first posted about her controversial routine earlier this month. "After eight years of picking and exfoliating, I’m healing my skin barrier by doing the only thing I’ve never tried before…nothing," she said in a video, showing off her thickened, crusty-looking skin. Every post since has been dedicated to her commitment to "caveman skincare", and she's really copped it in the comments, with people encouraging her to see a doctor, and others calling it out as a fake.

    In a follow-up video, she added: “What you’re seeing is dead skin that’s gonna flake off eventually while like new healthy skin forms underneath. It’s just going to take time. My skin is basically just shedding all the damage and attempting to re-regulate itself.” Ahead, we break down the trend and what might actually be going on with her skin...

    @tiazakher

    thank you for all the sweet & supportive messages!!! to my fellow pickers & those with dermatillomania i know the struggle & im always a message away :) now back to some regularly scheduled programming 🤍

    ♬ original sound - tia zakher

    Does the caveman method work?

    Unsurprisingly, the caveman method does not work, and is not advised by dermatologists. As Dr Kiely says: "Although many people do have overly lengthy and complicated skincare routines that may be causing more harm than good, I don’t think not washing your face at all is a healthy alternative. We have all come across a man who just use a shower gel for everything and have perfect skin; but the key here is that they’re still washing!"

    You may like
    • hypochlorous acid sprays More Isn't Always Better—Why Top Dermatologists Are Warning Against Daily Hypochlorous Acid Sprays
    • Benzene in skincare Countless TikTok Posts Are Creating Panic Around Benzene in Beauty Products—We Investigated the Science Behind the Story
    • Sleepmaxxing for better skin I Spent Six Months Sleepmaxxing for Better Skin—The Biggest Improvement Came From the Simplest Habit

    "The truth is, even the most minimalist self-care routine will involve some level of regular exposure to water, followed by towelling skin dry - this will all provide some degree of exfoliation to aid natural shedding of the skin and would prevent the build-up of skin cells and dirt."

    What are the risks of the caveman method?

    While there is some credence to adopting a minimalistic routine, according to your skin's needs, the dermatologist stresses that there is "no benefit to totally avoiding your face." If you're to do this, particulate matter from pollution would be left on the skin for prolonged periods of time—this would lead to oxidative stress and inflammation.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    "If you have sore or irritated skin from over exfoliating, or peri-oral dermatitis is the issue, a reset could be a good thing. I would argue, however, that using a super gentle cleanser or even water alone, followed by a simple moisturiser suitable for sensitive skin would be a better way to approach this," Dr Kiely continues.

    What has happened to Tia Zakher's skin?

    According to the dermatologist, if you totally avoid washing your skin, like Zakher alleges, you can develop something called dermatitis neglecta. "As a NHS dermatologist and someone who has worked in NHS hospitals for 13 years, I have come across individuals who have had these skin changes. Skin will look rough, thickened and sometimes waxy due to layers of trapped dirt building up in addition to the layers of skin cells that are perhaps desquamating slower than usual due to lack of exposure to washing and drying," she says.

    However, Dr Kiely adds that she's rarely seen this spread to the face, and is compelled to believe that Zakher's case is fabricated. "I have never seen it as an isolated extreme phenomenon on the face, where body skin is unaffected, which appears to be the case with this creator," she explains.

    "The individuals that I’ve come across with these skin changes have all been unable to care for themselves and were isolated. I would say in the cases I came across it took several months to years to develop. Furthermore, these skin changes would be associated with malodour due to the altered skin microbiome. Therefore, I do not believe this skin appearance to be consistent with total avoidance of washing and use of skincare for a few weeks, as suggested by the timelines of posts on her TikTok."

    MC Approved Skincare Products

    Embryolisse Lait-Crème Concentré Multi-Purpose Moisturiser 75ml

    Embryolisse Lait-Crème Concentré Multi-Purpose Moisturiser
    £16
    £16.49 AT LOOKFANTASTIC

    C E Ferulic® With 15% L-Ascorbic Acid

    SkinCeuticals
    C E Ferulic® With 15% L-Ascorbic Acid
    £165
    £165 AT SKINCEUTICALS

    Weleda Skin Food Moisturiser Face and Body Natural Organic Dry Skin, Primer (75ml)

    Weleda
    Weleda Skin Food Moisturiser Face and Body Natural Organic Dry Skin, Primer (75ml)
    £15
    £14.95 AT BOOTS

    Nessa Humayun
    Nessa Humayun
    Social Links Navigation
    Beauty Editor

    Nessa Humayun is the Beauty Editor at Marie Claire UK. With over eight years of editorial experience across lifestyle sectors, Nessa was previously the Editorial Lead of HUNGER Magazine, and has bylines in British Vogue, Dazed, and Cosmopolitan. A self-confessed human guinea pig, Nessa covers everything from product must-haves to long-reads about the industry writ large. Her beauty ethos is all about using products that work hard, so you don't have to.

    Read more
    hypochlorous acid sprays
    Skincare More Isn't Always Better—Why Top Dermatologists Are Warning Against Daily Hypochlorous Acid Sprays
    Benzene in skincare
    Skincare Countless TikTok Posts Are Creating Panic Around Benzene in Beauty Products—We Investigated the Science Behind the Story
     
     
    Sleepmaxxing for better skin
    Skincare I Spent Six Months Sleepmaxxing for Better Skin—The Biggest Improvement Came From the Simplest Habit
    night-time skincare routine - A woman looking into the mirror with a towel on her head applying cream to her face
    Skincare The Secret to Better Skin Might Be Your Night-Time Routine—Experts Swear by These 3 Steps
     
     
    Latest in Skincare
    Laura Pearson reviews SKINVIVE and HArmonyCa
    Skincare I Avoided Injectables Until I Was 42—These Are the 2 Treatments That Changed My Mind
    K-Pharmacy
    Skincare Meet K-Pharmacy: Korea's Clinical Formulations are The Next Skincare Frontier
     
     
    Blue Light LED Masks Can Cause Pigmentation
    Skincare There’s a Problem With Blue LED Light That Nobody’s Talking About—Especially for Darker Skin
    Skin Barrier Skincare: Elizabeth Arden Advanced Gold Ceramide Capsules
    Skincare The Next Generation of Barrier Skincare Isn’t About Replacing Ceramides—It’s About Teaching Skin to Make Its Own
     
     
    Latest in Features
    New Beauty Products
    Beauty The Beauty Digest: Nobel Prize-Winning Skincare, a Very Chic Body Brush and the Future of LED Therapy
    What to ask for at the hair salon
    Hair Here's What to Ask For at the Hair Salon to Get What You Actually Want
     
     
    Dr Hazel Wallace
    Female health I'm a Female Health Expert With PMOS. These 8 “Boring” Habits Help Me the Most
    Keely Hodgkinson winning Athlos 2026
    Fitness Fashion is Fuel—Keely Hodgkinson is Winning Proof That Wearing Confidence-Boosting Outfits Changes the Way We Move
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.