Iconic beauty buys: The most purchased beauty products out there
Discover our ten favourite best-selling beauty buys

Discover our ten favourite best-selling beauty buys
We all have our favourites when it comes to beauty products, but some are so infamous that they've earned their reputation as some of the most iconic beauty buys, ever. All of them have numerous purchases worldwide, within mere minutes. And most of them have been in the beauty hall of fame for over 20 years.
While skincare is the predominant feature in this mix, hair and make-up is catered for too. So the next time you need to buy a moisturiser or under eye concealer, you may wan to consider getting one that's been tried and tested over and over again. After all, there's a reason why people keep going back for more.
We've rounded up some of the most iconic beauty buys that you just *have* to have if you call yourself a beauty addict. Scroll through our round up to discover our pick of the best – and find out how many are sold per minute...
13 sold per minute John Frieda's Frizz Ease Serum has won every beauty award going, and is the UK's best selling range for frizzy hair. Considered a miracle-worker amongst devotees, it turns curly, dry or frizzy hair into polished and glossy, gleaming locks.
2 sold per minute
At almost 80 years old, Elizabeth Arden's 8 Hour cream has well and truly earnt its spot in the beauty hall of fame. A multi-tasker, it can be used on everything from dry skin, to sunburn, and even makes a glossy lip treatment.
21 sold per minute
Need to look like you've had eight hours sleep, when it's edging closer to three? Clarins Flash Beauty Balm could be the answer. Banishing signs of fatigue and adding a soft radiant glow, this treatment will leave you looking fresh all day long, even if you don't feel it!
3 sold every minute
First launched in 1982, Estée Lauder's Advanced Night Repair was the first product to harness the benefits of working with the skin at night - its most productive and receptive time for repair. With skin battling an assault of environmental and UV factors during the day, the formula works by neutralising 90% of these free radicals, which in time lead to fine lines and wrinkles. 25 years on, and it is still a best seller.
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