This is the swimsuit everyone will be tagging on Instagram

Your new winter sun must-have

(Image credit: David Sheldrick)

Your new winter sun must-have

Let’s be honest, seeing people’s holiday snaps on Instagram is a little bit grating, especially when they’re on a beach and you’re at your desk. In London. When it’s raining.

However, it does come in handy when you’re looking for swimwear inspo beyond your go-to black triangle bikini.

Which is where I first spotted PAPER London’s swimwear offering, PLAGE by PAPER, courtesy of a few fashion editors and influencers.

If you’re not familiar with the collection, it’s an on-trend, modern twist on your cult classics. And it’s basically Instagram gold.

Shop now: PAPER LONDON Pleated ruffled swimsuit for £170 from Net-A-Porter

Think bikinis with flirtatious frills, swimsuits with dramatic ruffles and bows, all pretty enough to be worn by themselves.

However, if you do want to cover up, then you’ll love the game-changing offering which includes tailored shorts and jumpsuits, and colour-block dresses with pretty appliqué details that mirror the swimsuits.

Shop now: PAPER LONDON Flamenco appliquéd cotton-twill midi dress for £295 from Net-A-Porter

In other words, you won’t need to pack anything else.

PLAGE by PAPER is available now on Net-A-Porter, Selfridges, Browns, Fenwicks and more.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.