First look: Posh for Armani

SEE Victoria Beckham strip for Armani's new underwear ads

Following in the footsteps of husband David, Victoria Beckham has stripped off for a sizzling Armani underwear campaign.

Shot in LA by Mert Alas and Marcus Piggott, the black and white images show Posh posing in a dimly-lit hotel room, in nothing but Armani lingerie and a pair of black court shoes.

Armani commented on the collaboration, ‘I chose Victoria Beckham to launch our new global Emporio Armani Women’s Underwear campaign because she is a stylish and intriguing woman. Great underwear is alluring and provocative, and so I wanted to work with someone who would make a real impression. I’m sure Victoria’s presence will generate great excitement.’


Posh added, ‘It’s an honour to have been selected by Mr.Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert & Marcus.’

Like David’s traffic-stopping shots, the campaign will feature on billboards and in magazines around the world.


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