Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life

    Behind The #BadPortraits Blog: 'Why I Share My Worst Photos On The Internet'

    As part of our #BREAKFREE campaign, blogger Julie Kirk explains why she posts unflattering photos on Instagram to make a point

    By Marie Claire
    Published 11 February 2016 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    BadPortrait
    BadPortrait
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    As part of our #BREAKFREE campaign, blogger Julie Kirk explains why she posts unflattering photos on Instagram to make a point

    'You’re brave!' 'There’s no way you’d catch me doing that!'

    Whenever I receive comments after sharing photos of myself online it makes me wonder just how bad I must look in them.

    But I don't get offended or upset. Neither do I wish I’d deleted them before anyone could see them. Because I'm conducting a project - A 'Bad Portraits' project - and I have been for three years now: putting my 'unflattering' photos out there, into the bloggersphere.

    Every January (when the blogging world is wall to wall with clean eating and fresh goals), I carry out my own ‘ego detox’ by sharing my imperfections and inviting others to do the same. (Which, perhaps unsurprisingly, no one has. Yet.)

    You may like
    • A selection of holiday photos taken by the author during recent travels, including landscapes, local food, architecture and everyday travel experiences. I’m Not an Influencer. So Why Do I Feel Pressure to Post My Holiday Photos?
    • AI Edited My Face Without Asking: Side by side comparison of my face before and after inputting into AI I Asked AI to Add a Dog to My Photo. What It Did to My Face Left Me Unsettled
    • Health freelancer Ash S spending a month investing in her creative health I Spent 3 Months Prioritising My Creative Health—Here's Why It's Essential For Healthy Ageing

    The idea came to me as I was browsing my photos thinking 'I’ve shared all my decent ones, I’ve got nothing my readers haven’t already seen'. And a devilish voice in my head suggested that, rather than life at its edited best, my readers would probably appreciate seeing a slice of life in all its dishevelled averageness.

    Suddenly I knew that all the photos I’d previously ruled against ever sharing were precisely the ones that people would be eager to see. And so my Bad Portraits project was born, liberating a sizeable part of my self-image in the process.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Now when I discover I’m not looking my best in a photo I respond with an entirely different mindset. No longer is my first thought 'Oh come on! I was convinced I looked better than that!'. Now it’s a less judgmental, less diminishing 'Ach! OK then. Nobody panic. File that one under ‘Bad Portraits’ and come next January that’ll give someone a laugh'.

    My one time disappointments have become ‘material’.

    I'm not inviting blog readers to come and laugh at me; my number one rule for selecting which photos I share is 'Does it make me chuckle?'. If it doesn’t - if it makes me feel bad - then it stays hidden. My motive isn't about shaming - it's about reassurance. Because now when I fall between the gap of how I thought I looked, in my head, and how I actually appeared in a snapshot, it’s a comfort to have a safe, albeit humorous, place to land.

    What to read next
    • Milly Goldsmith “I’ve Never Had A Boyfriend”: Milly Goldsmith On Being “Chronically Single”
    • Treatment Stacking “I've Spent More on Tweakments Than on Two Long-Haul Holidays”—How Treatment Stacking Became the New Normal
    • Women sharing a plate of tiramisu "Little Treat Culture" Is Being Hailed As the Perfect Antidote to Over-Optimisation—So I Tried It for a Month

    Bad Portraits is a refuge from the tyranny of perfection, offering a set of alternative responses to reality than just embarrassment or twinges of sadness. Naturally, I do still feel all of those emotions from time to time, but thinking of these ‘failed’ shots as part of a conversation with the online world - as a way to reach out to others - changes things.

    It takes all that energy I might spend on feeling shame, failure, and awkwardness and recycles it into something more life-affirming.

    In sharing my photos I aim to give other women permission to forgive themselves for not being cover girl perfect.

    To be honest, I'm OK with it if all anyone did was browse my photos and revel in the schadenfreude by enjoying a giggle at my expense. But if someone saw my Bad Portraits then went on to laugh warmly at herself, knowing she’s not alone in not always appearing like she has it all together … ah, well …now that would be something else.

    I haven't always been quite as confident with my online image. Bad Portraits is not something I could have created 10 years ago. But fortunately, as I approached 40, I found my self-consciousness withering away - leaving more space for humour and truth in the approach I took to presenting myself online.

    In a digital world where re-taking a selfie 50 times until you find a favourite (which, of course I still do, I’m not a masochist!) costs nothing, and where even if you can’t achieve ‘perfection’ inside the camera there’s a filter or an app that can help with that afterward, I knew there would be an audience for my unedited out-takes.

    And so, can I tempt you to #BREAKFREE from automatically hitting that delete button on a painful holiday shot?

    Or the next time you’ve spent hours getting ready, finding the right light, the right angle (from above, oh my, always from above) and taking a glorious pre-going-out shot - only to find the next morning that a friend has tagged you in 16 terrible shots for all of Facebook to see - rather than unfriending and blocking her account, can I tempt you to save the images for your own retrospective of imperfection?

    Will you consider joining me in saving some of the best of your worst? Will you preserve some of the funniest shots of yourself that, when you come to look back over your life in pictures, you’ll be glad you saved?

    (Top tip: I find that naming each of my photos as if they were a deliberate modelling pose can definitely help take the sting out. Some of best modelling includes the signature looks: ‘You mean I'm in the same building as Benedict Cumberbatch?’ the ‘walking an invisible dog’, the ‘anxious guinea pig’ not forgetting the classic ‘tortoise in the throes of passion’).

    What do you say? Are you in? Is your deleting finger at least a little further way from the button that it was before you read about my Bad Portraits? I hope so.

    (A Good Portrait)

    If you want to join Julie in not only keeping, but celebrating and sharing your #BadPortraits, you can check out her blog and her instagram account.

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Read more
    A selection of holiday photos taken by the author during recent travels, including landscapes, local food, architecture and everyday travel experiences.
    Travel I’m Not an Influencer. So Why Do I Feel Pressure to Post My Holiday Photos?
    AI Edited My Face Without Asking: Side by side comparison of my face before and after inputting into AI
    Life I Asked AI to Add a Dog to My Photo. What It Did to My Face Left Me Unsettled
     
     
    Health freelancer Ash S spending a month investing in her creative health
    Wellbeing I Spent 3 Months Prioritising My Creative Health—Here's Why It's Essential For Healthy Ageing
    Milly Goldsmith
    Relationships “I’ve Never Had A Boyfriend”: Milly Goldsmith On Being “Chronically Single”
     
     
    Latest in Life
    Mischa Anouk Smith on a sunset boat trip along Türkiye’s Turquoise Coast
    Travel Forget Capri, Türkiye’s Turquoise Coast Is the Mediterranean’s New Luxury Hotspot
    Sensoria Dolomites
    Travel Part Ski Resort, Part Sanctuary, Sensoria Dolomites is Capturing the Wellness Zeitgeist
     
     
    Parched earth, a woman drinking water and London’s skyline illustrate drought and growing concerns around AI water use.
    Life I Investigated the Hidden Cost of AI. One Data Centre Can Use as Much Water as 10,000 People
    Mischa Anouk Smith on an astrology travel trip to Türkiye, where she got engaged less than 24 hours after a birth chart reading.
    Travel I Let Astrology Plan My Holiday—Less Than 24 Hours Later, I Was Engaged
     
     
    Latest in Features
    Expensive beauty products, luxury beauty
    Beauty The Expensive Products That Are Actually Worth It, According to Beauty Editors Who’ve Tried Thousands
    Mischa Anouk Smith on a sunset boat trip along Türkiye’s Turquoise Coast
    Travel Forget Capri, Türkiye’s Turquoise Coast Is the Mediterranean’s New Luxury Hotspot
     
     
    Sensoria Dolomites
    Travel Part Ski Resort, Part Sanctuary, Sensoria Dolomites is Capturing the Wellness Zeitgeist
    Marie Claire UK Skin Awards Judges 2026
    Skincare Marie Claire UK Skin Awards 2026: Meet the Visionary Judges Defining the Best in Skincare
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.