It's going to change the way you shop
Have you walked past your favourite Zara and noticed the window displays are completely empty? No mannequins, no clothes, nothing? Well there’s a good reason for it. You see, Zara is targeting millennials by introducing Augmented Reality shopping.
The high-street chain is encouraging shoppers to download the Zara AR app, and point their smartphones to the shop windows. Models Léa Julian and Fran Summers will then magically appear on their screens, talking and moving around, modelling the latest Studio collection.
Think of it as mannequins brought to life, albeit in a very realistic way (it took 68 cameras to capture 12 sequences on a set of 170 square metres, one of the largest of its kind in the world).
You can also enjoy the virtual experience at ‘podiums in store, using delivery boxes for online purchases and through dedicated images on zara.com.’
Then, if you like what you see, you can shop the items on the app in one click, or directly in-store.
This has been rolled out in 120 stores worldwide, with selected stores in London, Liverpool, Manchester and Dublin taking part.
Plus, if you fancy, you can share your experience online by ‘sharing the experience on social media, encouraging users to take and submit photos of the holograms, establishing a virtual connection that appears remarkably real.’