Watch Burberry's show live at 4pm

Head to Piccadilly Circus this afternoon for Burberry's live streaming

London Fashion Week is well and truly underway, with Matthew Williamson, Mulberry, Henry Holland and Vivienne Westwood all exciting the style pack over the weekend. Today is set to be another fashion-packed day as Christopher Kane, Erdem, Giles and Mark Fast are set to showcase their A/W 11 collections. And the one big name on everybody's lips is, of course, Brit boy Christopher Bailey.

Burberry Prorsum, the gold ticket in fashion week, is set to take place at 4pm today in London's Kensington Gardens. Whether it's shearling jackets, studded leathers or trench coats, Bailey's collections are always a leading sartorial trendsetter. And if the clothes weren't enough - a stellar model line-up and glittering array of front row celebrities is always guaranteed.

But for those of us who haven't managed to snag a ticket, fear not fashion fans, as Burberry are set to live stream the show - not just online at Burberry.com - but at Piccadilly Circus this afternoon. Yes that's right - the famous digital screen (viewed by 1.2 million people every week) will be bringing a little bit of fashion week right to the heart of London.

'We are thrilled to be bringing the Burberry show to our widest audience yet in an immersive, interactive and entertaining experience. We have always used digital communication to deepen our connection with the customers and allow people all over the world to experience Burberry no matter where they are' says Bailey.

And we are equally as thrilled - don't forget to snag your spot on the Piccadilly steps at 4pm.

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