Eek! H&M reveals its exciting new collaborator
Cue screams. H&M has just announced its next designer collaborator and it’s a biggie: Versace.
Italian fashion legend Donatella Versace will create an autumn/winter womenswear collection for H&M with all the hallmarks of her mainline range – think cool party dresses, high heels and jewellery with lashings of leather, bold prints and vibrant colours. She will also design a menswear collection and a limited number of homeware items – all due to hit stores nationwide from 17th November 2011.
FIRST LOOK: VERSACE FOR H&M
‘I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience,’ Donatella said in a statement. ‘The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.’
Margareta van den Bosch, Creative Advisor at H&M, added: ‘Versace is one of the most important brands of recent times, and their collection for H&M will be glamorous and flamboyant – everything Versace stands for. This is such a celebratory collaboration and is perfect for the party season.’
And the collaboration doesn’t end there. H&M also confirmed that they will also create a pre-spring line with Versace, expected to be in shops from January 2012.
The Italian label is the latest in a string of high profile designers to team up with the Swedish high street giant. Previous collaborators include Karl Lagerfeld, Stella McCartney, Matthew Williamson, Sonia Rykiel and, most recently, French fashion house Lanvin.
We can hardly contain our excitement. Put the dates in your diary now!