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    1. Style

    Suki Waterhouse Unveiled As New Face Of Sass and Bide

    Suki Waterhouse doesn’t just date Bradley Cooper. She’s fast becoming London’s biggest ‘It' girl – and with good reason

    By Marie Claire
    Published 6 August 2013 In News

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    Suki Waterhouse doesn’t just date Bradley Cooper. She’s fast becoming London’s biggest ‘It' girl – and with good reason

    Suki Waterhouse doesn’t just date Bradley Cooper. She’s fast becoming London’s biggest 'It' girl – and with good reason.

    Not only does she pen poetry, act, model, and paint – she’s just become the face of the hippest brand in town – Sass and Bide.

    The laid-back party-girl label said the choice of Suki as their poster girl made absolute sense. Heidi Middleton, the creative director of Sass and Bide announced: 'She has a curious mind and looks at the world in an original way – we felt an instant connection to her.'

    She added: 'We wanted Suki’s creativity to shine. In the behind-the-scenes images we’ve provided an insight into who Suki is as an artist, a photographer, a model. That was interesting to us.'

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    Hence the digital campaign being highly influenced by Suki’s own creative interests as much as her doe-eye, pillow-lipped face. In fact, Middleton couldn’t resist letting Suki put her spin on things. The model has now has illustrated and painted over a series of stunning behind-the-scenes images.

    Suki Waterhouse and Bradley Cooper at Wimbledon 2013

    Suki Waterhouse and Bradley Cooper at Wimbledon 2013
    (Image credit: Rex)

    The campaign was shot by Andrew de Francesco, but styled by Suki herself. Suki’s look is playful, spontaneous, rock and roll and eccentric, mixing denim and ready-to-wear with gallery pieces. Suki’s illustrations add to the character of the shots that show Suki messing around the luxury NYC apartment.

    Marie Claire Newsletter

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    Watch this space, this girl is going to be huge!

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