RI Dog: River Island now does clothes for dogs and we're there for it

We approve

For many of us, the weekend will consist of a spot of online shopping.

Cosy cable knit? Get in the basket. Bomber jacket? Sure. But as you browse the online rails for new season buys, you may well notice you are not alone. You may feel another pair of eyes shopping with you, desperately pleading to get something of their own into the basket.

Now look down at your feet and witness your dog looking up at you, seething with silent rage as you add yet another item into your ‘saved’ list.

Yes, your dog is a secret shopping addict, whose habit needs to be appeased.

Thankfully, River Island know this for a fact, and have launched a new fashion range exclusively for dogs, so now you can both shop together and make that human/canine bond even stronger, in matching cable knit.

River Island dog clothing — We aspire to look this cool

Called RI DOG, the 8-piece collection is essentially a line up of the new AW16 fashion trends, made four-legged friendly. We’re talking cable knits, bomber jackets (the essential cover-up of the season), collars and slogan tees all of which come in sizes small, medium and large (we can practically hear the collective sigh of relief from all the Labradors out there).

Suffice to say, we want it all. In every size. For every dog we see.

In fact, if you don't have a dog, we suggest stocking up on the range anyway and wait until you're adult enough to look after one properly.

RI DOG will be available in selected River Island stores and online at Riverisland.com very soon, with prices ranging from £10 to £18. And on behalf of all the dogs out there, we would like to remind you all that Christmas is just around the corner...

Holly Rains is the digital editor of Marie Claire UK. She has over 10 years journalism experience, working as an editor and writer, specialising in digital media, content strategy and dog breeds. Prior to Marie Claire, she has held senior staff positions at ELLE UK, Grazia and Company magazine.

Holly is a frequent speaker, panelist and interviewer on a range of subjects including media trends, careers and entertainment. From working with Reuters to provide global red carpet coverage for events like the BAFTAs, to discussing fashion and beauty trends on network TV, she was also the host of the Marie Claire series ‘Holly’s First Dates’, where she regularly interviewed a mix of inspiring woman and A-list celebrities (including Jack Black, Dakota Fanning and Renée Zellweger) - a series which garnered half a million views in its first two months. And was approved by The Rock.

Her love of office-based meetings means that the days of discovering the melting point of Cadbury's Flakes are long gone, but when she isn't dreaming of scheduling in meetings, she likes to think about social media, and how best to avoid it whilst still retaining the title of 'digital' editor. She also likes learning about emerging technology, Influencers and how to become a Financially Responsible Adult.

Contact Holly: holly.rains@futurenet.com