Which is just how we noticed that Primark have some pretty sassy holiday essentials, as posted by countless bloggers and celebs under the hashtag #PrimarkSunsavers.
And you know what? They’re obsessed with mermaids (here’s the jewellery proof they’re actual style icons). And unicorns.
For £10 or under, you too can wear a ‘Mermaids League’ or ‘Mermaid life’ swimsuit, or a pastel one with sea shells, which also comes in a bikini style.
We’ve also lost count of the number of inflatable unicorns/doughnuts/flamingos that have taken over Instagram. Surely you can’t go to the pool without one, right?
So if you’re headed to a swimming pool this weekend, you better make a pit stop at Primark to really nail those #fashionblogger snaps.
See you on Insta.