This £10 Primark buy will give your holiday pics ALL the sass



Did you even have a holiday if you didn't boast about it on Instagram? And there's not better way to go about that than with an #ootd or #holiday pic or two. Preferably by the pool.

Which is just how we noticed that Primark have some pretty sassy holiday essentials, as posted by countless bloggers and celebs under the hashtag #PrimarkSunsavers.

And you know what? They're obsessed with mermaids (here's the jewellery proof they're actual style icons). And unicorns.

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For £10 or under, you too can wear a 'Mermaids League' or 'Mermaid life' swimsuit, or a pastel one with sea shells, which also comes in a bikini style.

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We've also lost count of the number of inflatable unicorns/doughnuts/flamingos that have taken over Instagram. Surely you can't go to the pool without one, right?

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So if you're headed to a swimming pool this weekend, you better make a pit stop at Primark to really nail those #fashionblogger snaps.

See you on Insta.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.