The £15 Primark dress that’s about to fly off the shelves

You’ll have to be quick

primark dress
Penny Goldstone
By Penny Goldstone
published

You’ll have to be quick

You know a dress is going to be a winner when everyone’s talking about it before it’s even hit the shelves.

The dress in question is a pretty gingham number from none other than Primark, who are having a pretty good year so far judging by the success of that Beauty & The Beast coin purse.

It’s been creating a bit of a buzz ever since being previewed at the spring/summer press event, with many fashion editors and bloggers having featured it already (including yours truly in our Jan edition).

primark dress

And we can see why. Gingham is a big trend this season, as are bell sleeves, so this dress is just what you need to update your spring wardrobe.

It’s not just the fashion industry that’s going crazy for it either. The bargain high-street store says they’ve had countless customers asking about it.

A spokesperson for Primark said, 'Since we showcased this piece at our SS17 press event we’ve had an unprecedented amount of customer enquiries.'

primark dress

It goes into stores the first week of April, and with a £15 price tag, it’s anyone’s guess as to how quickly it’ll sell out. Ready, steady…

Penny Goldstone
Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.

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