This Primark bag is about to take over your Instagram feed

And it's a right bargain too. Obvs

We all know Primark has a strong shoe game - and an equally strong Halloween and Disney game while I'm at it. But I feel like the bags have been overlooked a bit and it's about time that changed.

Flicking through the Autumn/Winter 2017 campaign lookbook, the embellished bag above caught my attention. It's classic in shape and finish, but it's all about the details.

There are embroidered roses at the top, and the flap is adorned with pearls spelling out 'Love' and 'Hate'. It'll look great during the day with a simple oversized jumper and jeans combo, and it'll work equally well at night with a velour jumpsuit.

It costs only £9 (Primark, innit) and will hit stores any day now, so keep your eyes peeled.

Oh, and if you're looking for shoes to go with it, these pearl ballet pumps, complete with gingham ribbons, will do just fine.