It's no secret that Dior Homme's artistic director Kris Van Assche is an 80s music fan. Last year he cast Boy George in the brand's SS17 campaign, then Depeche Mode's Dave Gahan for AW17. Now for SS18, Van Assche has enlisted The Pet Shop Boys.
Photographed by David Dims, the duo made up of Neil Tennant and Chris Lowe are shot in both colour and black & white sporting the brand's latest collection.
Images of Tennant and Lowe are also juxtaposed with a string of new male models alongside All the Money In The World actor Charlie Plummer.
The Pet Shop Boys have also provided the soundtrack for the SS18 campaign video.
https://youtu.be/gMCU3JMbFbA
Featuring their 1988 single Heart, the video sees the duo alongside the rest of cast of the campaign posing with bunches of roses.