Ikea responds brilliantly to the Balenciaga blue bag



Remember when Balenciaga took inspiration from Ikea’s classic carrier bag for its new £1,600 tote?

Well Ikea has now responded in the best possible way, by poking fun at the whole thing.

It launched a new ad on its website this week, basically telling people how to tell if the blue bag they bought is the ‘real deal’.

So, how do you identify an original Ikea FRAKTA bag? It’s rather simple. First, you sale it. If it rustles, it’s the real deal.

Then you throw it in the dirt. Because a true FRAKTA is simply rinsed off with a garden hose when dirty.

It should also be able to fit inside a small purse when folded, and have the authentic Ikea tag in it. Oh and it should only cost 40p, and be able to fit hockey gear, bricks or even water in it.

All very tongue in cheek considering it’s usually cheaper brands creating fake designer bag copies.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.