Remember when Balenciaga took inspiration from Ikea’s classic carrier bag for its new £1,600 tote?
Well Ikea has now responded in the best possible way, by poking fun at the whole thing.
It launched a new ad on its website this week, basically telling people how to tell if the blue bag they bought is the ‘real deal’.
So, how do you identify an original Ikea FRAKTA bag? It’s rather simple. First, you sale it. If it rustles, it’s the real deal.
Then you throw it in the dirt. Because a true FRAKTA is simply rinsed off with a garden hose when dirty.
It should also be able to fit inside a small purse when folded, and have the authentic Ikea tag in it. Oh and it should only cost 40p, and be able to fit hockey gear, bricks or even water in it.
All very tongue in cheek considering it’s usually cheaper brands creating fake designer bag copies.