This is the swimsuit everyone will be tagging on Instagram
Your new winter sun must-have
Your new winter sun must-have
Let’s be honest, seeing people’s holiday snaps on Instagram is a little bit grating, especially when they’re on a beach and you’re at your desk. In London. When it’s raining.
However, it does come in handy when you’re looking for swimwear inspo beyond your go-to black triangle bikini.
Which is where I first spotted PAPER London’s swimwear offering, PLAGE by PAPER, courtesy of a few fashion editors and influencers.
If you’re not familiar with the collection, it’s an on-trend, modern twist on your cult classics. And it’s basically Instagram gold.
Shop now: PAPER LONDON Pleated ruffled swimsuit for £170 from Net-A-Porter
Think bikinis with flirtatious frills, swimsuits with dramatic ruffles and bows, all pretty enough to be worn by themselves.
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However, if you do want to cover up, then you’ll love the game-changing offering which includes tailored shorts and jumpsuits, and colour-block dresses with pretty appliqué details that mirror the swimsuits.
Shop now: PAPER LONDON Flamenco appliquéd cotton-twill midi dress for £295 from Net-A-Porter
In other words, you won’t need to pack anything else.
PLAGE by PAPER is available now on Net-A-Porter, Selfridges, Browns, Fenwicks and more.
Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.
She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.
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