Now you can shop on Instagram without ever leaving Instagram

It’s now going to become even easier to shop straight from Instagram once you’ve seen a product on your favourite influencer‘s or brand’s feed. Some self-confessed shopaholics (ahem, definitely not me) might even call it dangerous, that’s how easy it is.

Yesterday the social media platform announced that it was adding a checkout function in the app, which will let you store your payment information to make checking out even quicker.

Over 20 brands have already signed up to the scheme, paying Instagram a small fee in return. These include Zara, H&M, Dior, MAC Cosmetics, Uniqlo, Prada and more.

If a product is available to shop within the app, when you click on it, you’ll see a big blue ‘checkout in Instagram option’, where you can pay and add your delivery address all without leaving the app, where before a pop-up window appeared, taking you to the brand’s website, which all became a bit faffy.

As you know, Facebook owns Instagram, so your payment info will be stored there for future purchases, though it says it won’t share your details to anyone else.

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