Introducing the Mercedes-Benz SS17 Fashion Campaign

The fashion film, Burning Desire stars Eliot Sumner and Lucie Von Alten

Mercedes-Benz launched its exciting new fashion campaign today. Sponsoring all the major fashion weeks around the world, they create a short fashion film every season, previously working with the likes of Natasha Poly and Lara Stone.

Their SS17 offering, Burning Desire, stars British musician Eliot Sumner and her girlfriend, German model Lucie Von Alten. Director Christian Larson, captured a raw and powerful dystopian world shot in an old steel warehouse in Romania.

Here are five things you need to know about the campaign stars:

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