Marc Jacobs is making New York Fashion Week more affordable than ever, and here's how...
Marc Jacobs is the talk of New York Fashion Week, and it hasn't even started yet.
As fashion's finest flock to the front row in February, the coveted designer is said to be launching an innovative new pop-up shop, where social currency counts for everything.
According to Fashionista, the concept store will allow shoppers to pay for Marc Jacobs wares using tweets, Facebook posts and Instagram snaps. Seriously.
With Jacobs' departure from Louis Vuitton freeing up time to focus on his eponymous line, the fashion house are pulling out all the stops to support the launch of the latest Daisy fragrance.
The 'social tweet shop' is reportedly set to open between February 7-9 in New York, but users across the globe will be able to get involved using #MJDaisyChain. Let the countdown begin..
A lounge and photobooth are expected to feature in the new pop-up store, along with free Wi-Fi for the giddy fashion folk.
The Marc Jacobs brand are also said to be marking January 28 as 'Daisy Day', giving beauty buffs further cause to celebrate the popular scents.
#MJDaisyChain. Let the countdown begin.
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