The designer has created cans for the fizzy diet drink as part of his new role as creative director of the brand
Last week we told you that Marc Jacobs was the new creative director of Diet Coke, and today we can reveal his first set of can designs for the fizzy drink brand.
As part of his new role, the New York-based design legend will work on a series of Diet Coke projects throughout 2013 as the firm celebrates its 30th anniversary, which begins with his debut collection of limited edition coke cans.
The range, which hit shops nationwide from 25th February, features three fun designs inspired by the styles of the ’80s, ’90s and noughties – all with hallmarks from the designer’s eponymous line.
The ‘I Heart ’80s’ design is decorated with a bow tie print and includes an image of a woman dressed in a smoking suit to portray his love of theatre, while in the ’90s version a figure can be seen wearing an oversized couture trilby hat surrounded by flying birds. The third and final can, in tribute to the noughties, features the designer’s signature red polka dots and a striped silhouette inspired by his spring/summer 2013 catwalk show.
Marc said of the collaboration: ‘I feel very privileged to be the new creative director of Diet Coke and put my stamp on the 30th anniversary campaign. Diet Coke is an icon, and I love an icon!’
Diet Coke has a long tradition of collaborating with famous fashion designers, with Marc following in the fashionable footsteps of the likes of Karl Lagerfeld, Matthew Williamson, Roberto Cavalli and, most recently, Jean Paul Gaultier, who have all teamed up with the drinks brand giant in the past to design limited edition bottles.