Remember, The Row wasn't built in a day...
Kendall and Kylie Jenner launched their eponymous new fashion line ‘Kendall + Kylie’ last night, gathering all the key industry players they could find and starting the NYFW celebrations a couple of days early.
There were, of course, dozens of celebrities in attendance (see all the pictures in the gallery above) but the big question is; is the collection actually any good?
SS16 features a classic Kardashian palette of neutrals, some off-duty model denim and some jersey pieces that don’t seem to hold much hanger appeal in the party setting, below.
But see the collection in practice, and woah, woah, woah, we’re interested. Chiara Ferragni, aka super-blogger The Blonde Salad, was the first to bring the Kendall + Kylie collection’s Insta-appeal to our attention, when she posted a picture of herself in this sexy-back gingham shirt from the range. Zanna Roberts Rassi, street style star and Marie Claire US’s Senior Fashion Editor, also looks great in the range.
Granted, they’re not The Row yet, but this is no Lindsay Lohan for Ungaro fashion flash-in-the-pan either. The celebrity sisters have set up a production office, hired a decent design team, and got industry power players from Neiman Marcus, to Saks Fifth Avenue, to Shopbop, to buy into their vision.
With ready-to-wear prices hitting in a similar place to their previous Topshop collaboration (averaging between $68 and $298) it seems that they’re out for a slice of mid-market glory.
The shoes, too, are pretty great with sculptural mules and cage sandals manufactured by Marc Fisher Footwear, retailing at around $100 each.
The other active designer in the family, Kanye West, turned up to give his blessing to his little sisters in-law and the mother of all Kardashians, Kris Jenner, was of course also there to support. So watch this space, reality TV cynics, and remember; The Row wasn’t built in a day.