You won’t believe what went into making the new Dior bag

There's nothing like starting a new year with a brand new designer handbag, and when you realise how much time and expertise has gone into Dior's new Vibe bag, you'll want to invest pronto.

Launching today, it was originally unveiled at the Dior cruise 2022 show in Athens by Maria Grazia Chiuri, who took inspiration from the world of sportswear and married it with the house's heritage.

It uniquely (and chic-ly) incorporates the codes of sneakers, elevating the footwear from an everyday basic to an object of desire. 

As with all of the house's designs, an impressive amount of savoir-faire was involved in bringing Chiuri's designs to life.

The first essential stage of its craftsmanship, the 'Christian Dior' signature stripe, lined with a layer of leather and foam, is produced using high-frequency printing.



New this season, Maria Grazia Chiuri presents the Dior Vibe Zip Bowling bag, a functional creation that brings together sportswear codes and the couture spirit of the House.

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Then it is cut out with the aid of wooden patterns, so the the pieces can be assembled and sewn together one by one. The rubber base – adorned with Monsieur Dior’s lucky star and inspired by the soles of sneakers – is shaped and then punctuated with gilded feet.

Finally, onto the finishing touches, such as the rubber zippers, a zip-up exterior pocket, and the lining. A work of art.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.