The video campaign sees the sports superstar strip down to just his briefs to promote his latest bodywear collection
He got us all hot under the collar with his previous campaigns for his underwear line, and now David Beckham has stripped down to his pants once more for a new film directed by Guy Ritchie to promote his latest Bodywear at H&M collection.
The humorous ads, which debut worldwide on 6th February, will see the sports superstar turn action hero and dart through the sunny streets and gardens of Beverly Hills in Los Angeles dressed in only his boxer briefs.
From the behind-the-scenes pics, we can see David running across a tennis court in a pair of khaki green pants and smouldering for the cameras in another new style and a black vest.
Guy Ritchie said of the shoot: ‘David makes the perfect leading man. For me, this felt more than a campaign – it was like directing a short film.’
David added: ‘Working with Guy has been a fantastic experience. I hope everyone has as much fun watching the film as I had making it.’
Don’t worry David, we will. The new mini-film will launch next month to coincide with the release of the latest Bodywear at H&M line, which features new colours and styles, such as red and blue trimmed designs, just in time for Valentine’s Day.
We can’t wait to see it!
PICS: DAVID BECKHAM’S FIRST H&M BODYWEAR CAMPAIGN