The sports superstar strikes a pose in the latest set of ads to promote his Bodywear line at H&M
He got us all hot under the collar with his first set of pictures for his underwear line, and now David Beckham has stripped down to his pants once more for the latest campaign to promote his H&M Bodywear collection.
The new set of ads, which were shot by photographer Alasdair McLellan in Los Angeles, show the football superstar in a series of arty black and white images showing off his vast array of tattoos and modelling pieces from his autumn 2012 range.
The collection, which will be stocked in H&M stores nationwide and online from 23rd August with prices starting at £7.99, features classic Y-fronts and boxer-style briefs, as well as super-soft vests, Henley tops and long johns. Extra items, which will be perfect for winter gifts, will also hit the shop floor in November in the lead-up to Christmas.
David said in a statement: ‘I am so excited about this new campaign for David Beckham Bodywear at H&M. I wanted to express the strength and quality of the David Beckham Bodywear collection with these images, and also the wearability and fit. I love the range, and feel so comfortable in each of the pieces. It has become second nature for me to wear it!’
To celebrate the new campaign, the Swedish high street giant has created nine 10-foot statues of David wearing the Bodywear line to be displayed in various spots dotted around London, New York, Los Angeles and other major cities. Keep your eyes peeled for one, but if you miss it, just take another look at the campaign pictures above. You’re welcome!