A slightly hilarious video made by a woman in America has gone viral, as she calls out bra companies for punishing women with big boobs.
A slightly hilarious
make styles above a DD?!
When you think about it, it does seem weird that women with big boobs should be effectively fined for their body types. But it’s a weird anomaly that the fashion industry has long struggled with. Remember when Victoria’s Secret was branded a ‘self-esteem pickpocket’ last August, and accused of shaming customers with bigger boobs by charging them more for the same bra style?
Or what about Marks and Spencer’s ‘We Boobed’ debacle from 2008? More than 14,000 women joined a Facebook group calling for an end to their ‘tit-tax’ after the brand admitted that they actively charged £2 more for bras with a cup size above DD, because they used slightly more material.
Another protest group Busts 4 Justice was established and the retailer got rid of the fee, resolving that particular storm in a D cup. But many women with bigger boobs still feel that the debate is alive and the prices of plus size bras are undeniably still, on average, higher than smaller ones.
As much as we joke about the fashion problems that only girls with big boobs know, we would really like retailers to sit up and take note of Chardé’s complaints, as, for her and many other women, the struggle is oh so real.
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