You won’t be able to unsee it though.
Words by Penny Goldstone
It’s all change over at Calvin Klein now that creative director Raf Simons has joined the party.
In a very bold move indeed, he’s redesigned the brand’s logo, revealing the new one on Instagram today.
You will obviously know the classic ‘CK’ logo, or the ‘Calvin Klein’ one gracing Kendall Jenner and Justin Bieber’s cult underwear.
Now the fashion house is making a statement by capping up all the letters, in a bid to ‘return to the spirit of the original’.
In a statement on Instagram, Raf wrote, ‘It’s a celebration of Calvin Klein’s iconic underwear and jeans; acknowledging their status as Pop and showing them in the world of art.’
The logo was created in collaboration with graphic designer Peter Saville, and it’s safe to say it has received very mixed reviews so far.
One user wrote, ‘rip lower case Calvin Klein’ while another said, ‘the old one was better’.
However, others claimed it was just what the brand needed, claiming, ‘Raf’s about to change the game’ and ‘simple is always a good idea.’
Love it or hate it, it’s always good to mix things up a bit, and we, for one, can’t wait to see what Raf has in store for us with his first collection for Calvin Klein at NYFW.