Burberry's 3D catwalk show at London fashion week will ensure a virtual front-row seat for everyone.
Burberry’s 3D catwalk show at London fashion week will ensure a virtual front-row seat for everyone.
Been to see Avatar lately? Forgotten to hand in your 3D glasses at the end of the film? Well good for you because now you’ll be able to use them to stay ahead of the fashion pack with a virtual front-row seat at Burberry’s catwalk show this season.
Despite being a heritage fashion label founded in 1856, Burberry is fully embracing 21st century technology by screening its autumn/winter 2010 runway show in 3D.
The label’s Chief Creative Officer, Christopher Bailey explains, ‘We will be simultaneously live streaming our show using 3D technology directly to New York, Paris, Dubai, Tokyo and LA.
‘3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.’
Burberry has continued to beat the recession with its innovative business practices resulting in sales soaring to £380 million in the final three months of last year. It has also roped in the modelling talents of Harry Potter star, Emma Watson who was recently revealed to be Hollywood’s top earning actress.
The 3D films will be screened at custom-designed spaces in some of the world’s most fashion forward cities. Sadly you’ll need an invitation to get in, however, Burberry will also be streaming the show live on its website, albeit in 2D.