Atterley has been re-launched and promises a chic new line and plenty of trend-led wardrobe essentials...
Atterley (Formerly Atterley Road) has been re-launched with a shiny new look.
Launched in 2011, the online shopping destination still offers all your not-so-accessible, contemporary brands in one easy-to-shop place, the super-sleek own brand line that’s equally as appealing remains, and now comes with a cool new aesthetic which makes snapping up your new-season buys even easier.
The team behind the re-launch includes Sally-Anne Newson, Becky Leeson (who cut her teeth at ASOS and Topshop) and Jon Kamaluddin (Another ASOS graduate) creating the ultimate fashion powerhouse.
Explaining the reasons behind the re-design and own brand re-launch, Becky Leeson says “I was tasked with creating an Atterley Road own-label collection that is considered and versatile, offering statement pieces that stand up in their own right and at the same time have the ability to sit cohesively within a wardrobe. It’s about thinking creatively in terms of how we present the product to the customer on the screen. We place huge importance on our photography, as we want the personality of the product to really shine, as well as highlighting to the customer the level of detail and quality of fabric.”
After persuing the new collection, we can safely say those standards have been met. The beautifully styled looks emphasise the product, while offering up some expert tips on how to wear your new Atterley pieces (Adidas Gazelles with midi dresses, pool slides with tailored seperates – you get the picture).
Expect to see plenty of Filippa K, Ganni and Day Birger Et Mikkelsen, alongside some high street favourites including French Connection, Vero Moda and Selected Femme, essentially, beautiful easy-to-wear clothes, that we can all actually afford.
Cool casuals line the (virtual) rails, think structured culottes, off-duty shirts that are perfect for workwear, day dresses in pretty new-season prints and chic, do-it-all cover-ups.
Accessories take centre stage, offering everything from Giraffe print sliders, Senso leather mules and your trusted Birkenstock sandals.
Quality wise – Atterley own brand is a step up from your usual affordable fashion. Fabrics are high quality, luxe-looking and designed to fit in all the right places, with a new focus on tailoring and offering the customer that little bit more for their money, this is one of the most appealing elements to the newly launched site.
So should you be on the hunt for some SS15 wardrobe updates, something timeless to wear again and again, or fancy snapping up a Scandi-inspired piece from the new Atterley line, you might want to head to the shiny new site now.