Everyone Is Going Wild For This Body Positive ASOS Model Showing Off Her Back Rolls

GET IT, GIRL

When it comes to celebrating women's unretouched bodies, ASOS is doing it right.

They've already been applauded for not photoshopping out model's stretch marks, and now they're being hailed on social media once again.

On the page for a backless dress by Missguided Plus (fellow e-tailer Missguided's plus size range), the woman modelling the gown has not had her 'back rolls' edited out by ASOS.

After decades of models worldwide being airbrushed to perfection, this is something to celebrate, and social media users certainly agree.

Plus size blogger Callie Thorpe tweeted an image of the dress, sharing her delight at seeing an unedited plus size model on the site.

Missguided Plus Pleated Maxi Dress, £35, ASOS

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Callie wasn't the only one to share her appreciation, with endless Twitter users joining the conversation to agree with her.

Goes without saying that the model looks GREAT – and she's loving the attention her back rolls are getting.

Slay it, girl.

We are so here for all this body positivity.

Lucy is a freelance beauty editor and contributor at Marie Claire, and has also written for titles including Cosmopolitan, Refinery29, Glamour and woman&home. She was previously Marie Claire’s junior beauty editor. During her career, she’s covered everything from backstage beauty at fashion week to interviews with famous faces like Drag Race royalty and Little Mix. As for her beauty ethos, she’s a big advocate for not having to spend a fortune on beauty products to get good results. When she’s not got beauty on the brain you’ll probably find her reading or Netflix-ing.