Is ASOS really blacklisting serial returners?


asos same day delivery
(Image credit: Rex)


Hands up if you love ASOS? Same. Whether you're looking for the perfect slouchy jumper (ahem - we're looking at you, -3 degrees), a pair of jeans that fit like a glove (shout out to Ridley high waist) or a gorgeous Ganni dress (hello, Outlet), they've got it all.

They've even launched the ASOS SUPPLY homeware range for every millennial out there - whether you're into geometric prints, '70s bohemian pieces or just some fun glassware. Trust us, you're going to want to buy everything in the collection.

One of the best things about the clothing website is the premier delivery with next day delivery and free returns. Found a coat you absolutely love but not sure if it'll suit you? No problem. Just buy it, try it out and return it if it's not your style.

However, this week there have been reports that serial returners could eventually be blacklisted. Gulp.

Research by resource planning platform Brightpearl surveyed over 200 retailers across the UK to find out what the biggest issues were. One problem that many of them had was the fact that more and more of us are returning items soon after purchase. ASOS, among other retailers, admitted that they intend to monitor serial repeaters and will even check social media to see if the customer is wearing the items before they return them, according to The Independent

So does that mean that we'll have to curb it when ordering three slightly different versions of a dress we love?

An ASOS rep told Cosmopolitan UK that 'they would only check up on customers if a fraud is suspected', which 'is normal procedure for online retailers'.

So don't panic.

As long as you're only returning items because they don't fit or look right, you will be absolutely fine.

Praise be.

Jadie Troy-Pryde
News Editor

Jadie Troy-Pryde is News Editor, covering celebrity and entertainment, royal, lifestyle and viral news. Before joining the team in 2018 as the Lifestyle and Social Media Editor, she worked at a number of women’s fashion and lifestyle titles including Grazia, Women’s Health and Stylist, and now heads the Marie Claire UK news desk.