Twilight’s Ashley Greene will star in the new DKNY and DKNY Jeans advertising campaign
The starlet has signed an exclusive one-year deal to represent both brands starting with the spring/summer 2012 advertising campaign, which will be shot by Dutch fashion photography duo, Inez van Lamsweerde and Vinoodh Matadin. The 24-year-old – who plays vampire Alice Cullen in the hit Twilight series – will also act as a global ambassador for the New York-based label.
Patti Cohen, Donna Karan International’s executive vice president for global marketing and communications, said of the collaboration: ‘Ashley embodies everything about DKNY – her energy, her spirit and her eclectic personal style. She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives.’
Ashley has often been spotted wearing Donna Karan creations on the red carpet and at glitzy events, including the Madrid premiere of The Twilight Saga: Eclipse, Donna Karan’s spring/summer 2011 show and this year’s Costume Institute Gala at the Metropolitan Museum of Art in New York, where she wore a custom-made strapless embellished gown before changing into a midnight blue asymmetric dress for the after-party.
And with the next installment in the Twilight series (Breaking Dawn: Part 1) hitting cinemas next month, we can expect to see lots more of Ashley wearing the label.
What do you think of DKNY’s new poster girl? Is Ashley Greene a good choice? Tell us in the comments box below.