Alexa Chung’s London Fashion Week Survival Guide

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  • We asked FROW regular Alexa Chung just how she manages to survive London Fashion Week with her sanity in tact.

    Alexa Chung is a London Fashion Week veteran. Having sat FROW at countless shows in New York, the model-presenter-turned-designer-turned-muse has been gracing the show spaces in our fair capital with her presence over the last few days.

    We’ve seen her rocking 60s-inspired pigtail plaits at Topshop Unique, giggling with Daisy Lowe and Pixie Geldof at Erdem and stealing the show at Stella McCartney’s Green Collection presentation. We managed to grab her for a quick chat on the front row at Emilia Wickstead and asked the all-important question: how the hell does one survive the madness of fashion week?

    ‘Every season your brain melts a little more,’ she told us. ‘But, fashion’s quite fun, so it’s not too arduous, is it?’ We couldn’t agree more. That said, making it through LFW in one piece does require more than just a love of all things fashion. Watch our video interview below to find out Alexa Chung’s 5 fashion week survival tips.

    Video shot by Caroline Leaper.
    With thanks to Emilia Wickstead.

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