And, as always, she's nailed it.
Alexa Chung has added a major new project to her already bulging fashion CV – she’s collaborating with British institution Marks & Spencer.
Delving into the high street icon’s vast design archives, Alexa has cherry-picked her favourite styles from the past to redevelop with team M&S - and we all know how good that eye for vintage is, don’t we?
The 31 piece line, called Archive by Alexa, is due to drop into stores any day now and we've got the full collection right here. Offering chic, mix-and-match knits, classic tea and babydoll dresses, on-trend ruffle blouses and shirts as well as retro baby pink bikini, it's a everything it promised and more - silhouettes in modern fabrics and colour palettes.
A sneak preview of the line was first released as Alexa kicked off London Fashion Week with a party to celebrate the line. We are just as KEEN on this green mac, modelled by Alexa at the party as it is in real life. And not mention the 6-60s inspired paisley print mini dress from the lookbook above.
See all the pictures in the gallery above. ‘I have always had an affection for Marks & Spencer,’ Alexa says of her new collaborator. ‘I am thrilled to be part of this special and unique project.’
‘There was something very touching about looking back through the British fashion and social history for which M&S is synonymous.’
The project is set to be the first of many new collaborations for Marks & Spencer, who are announcing this is as the first of their new ‘M&S &’ series. Over the next few months even more mega partnerships are set to be announced with big designers and fashion personalities.
‘It was a hugely insightful experience allowing Alexa full access to our Company Archive,’ says Steve Rowe, Executive Director of General Merchandise at Marks & Spencer.
‘Marks & Spencer’s history is vast and quality design has always been paramount; therefore using our expertise and classic designs and Alexa’s unique eye and approach to style, our collaboration was born. A new womenswear collection, curated by Alexa, with heritage firmly at its heart.’
Still wondering why we’re forever Chung? See Alexa’s best style moments in the gallery above.