X Factor group Rhythmix forced to change name

Children's charity plea to Simon Cowell to change group name

A children's charity who penned an open letter to Simon Cowell pleading with him to change the name of one of this years X factor groups, Rhythmix, has been successfull in moving the music mogul .

The letter posted on Facebook was written by Mark Davyd - chief executive of the children's charity also called Rhythmix that helps vulnerable young people to create and perform their own music.

Davyd says that Cowell's company had applied to trademark the moniker of Rhythmix, despite already knowing it was being used by the charity.

X FACTOR 2011 BEHIND THE SCENES

The letter said: 'Rather than seeking any discussion with the Charity, considering any of the moral implications of their actions, or checking with the Charity whether the pursuit of an exclusive trademark might have a negative impact on the activities of the Charity, Simco and their legal representatives apparently sought a way to use the law to circumvent the trademark of the Charity.'

Adding that X Factor's decision to use the name, threatened the charity's work: 'Rhythmix the charity has worked with over 40,000 young people in the last twelve years. All of that work is placed at risk by the actions of your company.'

The letter to Cowell ends with the blunt request: 'Just change the name.'

Following widespread support from Facebook fans and the media, X Factor producers have decided to comply and have revealed the band's new name as 'Little Mix'.

In a message to fans posted on their Facebook page the band said, 'We're really excited to announce that as of now our new name is Little Mix! We came up with the name with Tulisa, and we love it - hope our Little Mixers like it too!

'We decided to change our name to Little Mix as we do not want to cause any problems for the charity, and we're happy that this has now been resolved. We're the same girls as we've always been and we want to thank all of our fans for their continued support of us.'

The girls went on to say, 'We're so excited to perform on Saturday and hope everyone is impressed with what we do.'

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