Sarah Jessica Parker’s Latest Venture Isn’t Quite What We Were Expecting…

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  • Sarah Jessica Parker puts her Sex and the City shoe collection to one side, for the most unexpected collaboration of 2014...

    Sarah Jessica Parker is taking a giant side-step from thoseSex and the City 3 rumours, with a celebrity collaboration that no one expected.

    A world away from her Carrie Bradshaw shoe collection, SJP is teaming up with Hallmark greeting cards to inspire her own range of cards.

    You are correct to think it’s all a bit random.

    ‘I love cards, I always have,’ the American actress told WWD. ‘I’m a big believer in the power of hand-written note, so I was very interested in being involved with this project.’

    Channeling her ‘love of the written word’ into the most unexpected collaboration of 2014, Sarah Jessica Parker’s Hallmark collection will also include wrapping paper and stationery.

    The style icon isn’t wasting any time either, filtering the collection into US Hallmark stores in the coming week.

    According to early reports, card-enthusiasts can expect heaps of girly accents, with glitter and gems. As for a Sex And The City theme? We’re keeping our fingers tightly crossed (and contacting all American family members just in case). 

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