Prince William and Kate Middleton are running their first Instagram takeover

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  • A royal first!

    The Duke and Duchess of Cambridge are running their first Instagram takeover!

    This week an insider revealed that Prince William and Kate Middleton are reportedly stepping up more than ever before in the Queen’s absence as she ‘can’t go on forever’.

    Prince William also talked about his brother, Prince Harry, in a new open letter penned for The Diana Award.

    Last night, the couple announced that their Shout intiative (@giveusashoutinsta) would be taking over their @kensingtonroyal account on Saturday.

    Hosted by volunteer Alexis Caught, who will answer questions from the public throughout the day, the special Q&A is in honour of the text service’s first anniversary.

    In a group video call with volunteers earlier this week, William joked: ‘It’s the first time we’ve done this, so it’s a big responsibility, Alexis. Don’t mess this up!’

    View this post on Instagram

    The Duke and Duchess of Cambridge have marked Shout's first anniversary, by speaking to five of our Crisis Volunteers about their experience of providing support to the thousands of people who have texted Shout over the past twelve months. The Duke of Cambridge thanked our volunteers, saying: "You guys are the trailblazers, you have been doing a fantastic job keeping Shout moving forward, so well done and thank you for all your hard work; we really appreciate it." For the first time ever, one of the Crisis Volunteers on the call, @alexiscaught will be taking over @kensingtonroyal Instagram stories today. Tune in as he lets people know about Shout and answers your questions. We are also launching our #shout85258 challenge today and we'd love you to get involved to help even more people know that they can text Shout for support in a crisis – more details to follow! #mentalhealth #mentalhealthawareness #mentalhealthmatters #itsoktonotbeok #timetotalk

    A post shared by Shout UK (@giveusashoutinsta) on

    The Duke added: ‘You guys are the trailblazers, you have been doing a fantastic job keeping Shout moving forward, so well done and thank you for all your hard work; we really appreciate it.’

    Great stuff.

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