Marks & Spencer Unveils Its New Leading Ladies

Marks & Spencer Emma Thompson

(Image credit: Marks & Spencer)

Emma Thompson, Rita Ora and Annie Lennox are among the group of famous women representing M&S this season

Marks & Spencer has chosen an eclectic and accomplished group of women to make up its new Leading Ladies campaign for Spring/Summer 2014.

It's not just supermodels and young actresses serving as the faces of the brand. Instead, the retailer is celebrating British women with all different backgrounds.

So who made the cut?

Pop star Rita Ora, actress Emma Thompson, singer Annie Lennox, supermodel Alek Wek, fashion designer Lulu Kennedy, chef Rachel Khoo and structural engineer Roma Agrawal are the seven British women representing the brand.

Marks &amp; Spencer Leading Ladies — Marks & Spencer Leading Ladies

'Our Spring/Summer campaign is a celebration of style and accomplishment,' said Patrick Bousquet-Chavanne, M&S Executive Director Marketing and Business Development.

'These dynamic Leading Ladies represent the unique and diverse women of a modern Britain. They are united in their extraordinary achievements but confident in their differences.'

From what we've seen so far, the pictures of these Leading Ladies are gorgeous - and we're guessing any campaign with Emma Thompson involved was a fun one to shoot...

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Ali Gray is an award-winning content director and digital strategist. Most recently she was the Director of Branded Content at Hearst, and helped to bridge the gap between the editorial and commercial worlds working across all Hearst brands, including ELLE, Cosmopolitan, Esquire and Harper's Bazaar. Prior to that she worked as an editor contributing to several brands such as The Telegraph, iVillage UK.