Kim Kardashian's mammoth style parade

Socialite Kim Kardashian needed three outfit changes for her busy day promoting her latest perfume

Kim Kardashian needed three outfit changes as she hot-footed it around London promoting her latest perfume.

The socialite started Friday morning off wearing a bright red lace dress to the Debenhams launch of her True Reflection perfume before taking her up 'do down and changing into a sheer black and red dress for another launch event at the Rose Club sponsored by Midori.

Next it was off to the Quick Trim Launch, where the reality star arrived looking immaculate in a black Stella McCartney dress.

The busy socialite then changed again for a romantic meal with new beau Kanye West, who has been dutifully following round his other half since they arrived in the city earlier last week.

The two have been mixing business with pleasure during their trip, with Kanye joining Jay-Z on their Watch The Throne UK tour, but are making sure they fit in some socialising too.

On Saturday Kim and Kanye joined the likes of Rihanna, Rob Kardashian, Rita Ora, Stella McCartney and Gwyneth Paltrow at Jay-Z's lavish party at Dstrkt in the capital.

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