Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Celebrity News

    Kim Kardashian left humiliated after being flour-bombed on the red carpet

    The reality star was left embarrassed after being pelted with flour at the launch of her new fragrance

    By Suzannah Ramsdale
    Published 23 March 2012 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Kim Kardashian flour - Marie Claire - Marie Claire UK
    Kim Kardashian flour - Marie Claire - Marie Claire UK
    (Image credit: Rex Features)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    The reality star was left embarrassed after being pelted with flour at the launch of her new fragrance

    Kim Kardashian had a very unfortunate red carpet situation last night! In fact, we're dying of embarrassment just thinking of it.

    The reality star was left humilated after a random woman threw a flour bomb over her as she talked to the press at the launch of her new fragrance Los Angeles.

    The 31-year-old looked her usual polished self as she arrived at The London Hotel with her mother, Kris Jenner, but it didn't last long.

    KIM KARDASHIAN'S STYLE HISTORY

    You may like
    • Andy Burnham and Marie-France van Heel entering 10 Downing Street “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress
    • Beauty Dupes People Are Obsessed With Beauty Dupes Being Made in the "Same Factory" As Premium Counterparts—That Myth Doesn't Hold Up
    • Kiko Milano I Watched Kiko Milano Build a Beauty Empire in Plain Sight—Now the World Is Finally Catching Up

    As she made her way down the media line a woman covered Kardashian in white powder.

    The police, paramedics and the fire department were called to the hotel but the star refused medical treatment and the substance was identified as cooking flour. 

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    The woman was detained by police but Kardashian didn't want to press charges.

    She later returned to the event, once she'd cleaned herself up, and laughed off the incident, saying: 'That probably is the craziest, unexpected, weird thing that ever happened to me.

    'Like I said to my make-up artist, I wanted more powder and that's a whole lot of translucent powder right there!'

    What to read next
    • Kaia Gerber Everything Kaia Gerber Wears Is a Masterclass in Minimalism—These Are the Pieces and Brands She Always Goes Back to
    • Kinda Chic Trend Is "Kinda Chic" Kinda Cringe? Everyone's Favourite Fashion Word Just Went Completely Out of Fashion
    • Madonna's Confessions II: Madonna performs at TSX Stage in Times Square on June 4, 2026 in New York City. Madonna's Confessions II Deserves to Be the Album of the Summer, But the Response Proves We Still Punish Women for Ageing

    Her sisters later took to Twitter to berate the flour-thrower. Kourtney Kardashian, who's heavily pregnant wrote: 'Classy to flour bomb my sister at her charity event helping women. I wonder if they would have dared thrown the flour at my hormonal and pregnant self!'

    Younger sister Khloe also had Kim's back, writing: 'I wish I was with my sister tonight. I bet you that woman wouldn't have dared tried a thing...'

    Goodness gracious!

    Do you think throwing flour over Kim Kardashian was a funny stunt or really mean? Let us know in the comment box below...

    KIM KARDASHIAN'S STYLE HIGHS & LOWS

    MORE CELEBRITY NEWS

    Suzannah Ramsdale
    Social Links Navigation
    Read more
    Andy Burnham and Marie-France van Heel entering 10 Downing Street
    Fashion “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress
    Beauty Dupes
    Beauty People Are Obsessed With Beauty Dupes Being Made in the "Same Factory" As Premium Counterparts—That Myth Doesn't Hold Up
     
     
    Kiko Milano
    Make Up I Watched Kiko Milano Build a Beauty Empire in Plain Sight—Now the World Is Finally Catching Up
    Kaia Gerber
    Shopping Everything Kaia Gerber Wears Is a Masterclass in Minimalism—These Are the Pieces and Brands She Always Goes Back to
     
     
    Latest in Celebrity News
    Olivia Rodrigo performing on stage in a babydoll dress that sparked online debate, later prompting the singer to speak out about the sexualisation of girlhood and double standards facing young women.
    Celebrity News “We Really Normalise Pedophilia in Our Culture”: What Olivia Rodrigo's Babydoll Dress Backlash Reveals About Girlhood
    Meghan Markle in 'With Love, Meghan'
    Celebrity News Meghan Markle’s Sweet Glimpse Into Sussex Family Life Is Going Viral
     
     
    Anne Hathaway attends the premiere of The Devil Wears Prada 2
    Celebrity News Anne Hathaway Has Spoken Out About Her 10-Year Health Battle
    The Prince and Princess of Wales visit the Isles of Mull and Iona
    Royal News Royal Experts Predict a Major Milestone From Princess Kate This Autumn
     
     
    Latest in News
    Kinda Chic Trend
    Shopping Is "Kinda Chic" Kinda Cringe? Everyone's Favourite Fashion Word Just Went Completely Out of Fashion
    Beauty Digest
    Beauty The Beauty Digest: The Foundation Using Exosome Technology, the Treatment That Transformed My Skin Texture—Plus, the Ever-Earlier Advent Calendar Race
     
     
    Kaia Gerber
    Shopping Everything Kaia Gerber Wears Is a Masterclass in Minimalism—These Are the Pieces and Brands She Always Goes Back to
    Copenhagen Fashion Week street style
    Shopping Kitten-Heel Sandals, Lace Dresses and the Season's New Favourite Shade of Blue— These are the Copenhagen Fashion Week Street Style Trends to Note
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.