The Duchess of Cambridge is credited with raising the profits of Prince Charles's company
Kate Middleton has been credited with helping to raise the profits of many businesses, mainly owing to her influence over our fashion tastes and our insatiable appetite for anything Kate-related – Zara, Seraphine, Reiss have all been boosted by Kate wearing their clothes – and now it appears that the so called ‘Kate effect’ has reached her father-in-law’s, Prince Charles‘s company, too.
What’s more, it doesn’t sell dresses, meaning Kate’s influence has stretched even further than we thought.
The Prince of Wales’s company has seen its turnover increase by almost £1 million in the past year, reports The Telegraph, thanks to a growing interest in the Royal family after the birth of Prince George and the Royal wedding. It seems we just can’t get enough of the Kate, Prince William and their baby son.
Prince Charles’s company has made the most of his daughter-in-law’s popularity, by creating a range of commemorative gifts and souvenirs, as well as organic baby products and home ware, that are sold in his Highgrove stores and website.
The Telegraph reports that the company made a whopping £652,000 in profits in the year until the end of last March, compared with £608,000 in the previous 12 months.
Of course, all the profits from Prince Charles’s business is put back into his charities. This meant the Prince of Wales’s Charitable Foundation received a massive £689,000.
It appears Kate Middleton has more power than we ever realised…
Got a tablet? You can now download Marie Claire magazine straight to your iPad, Kindle (just search the store for ‘marie claire magazine’), Nook or Google Nexus.