Joss Stone to star in new Flake ads
Its an unusual gig, but singer Joss Stones latest performance is in a TV advertising campaign for Flake.
The new commercial sees Joss breaking up a recording session to take a sultry bite of a Flake chocolate bar. She then sings a version of Flakes famous jingle, Only the crumbliest, flakiest chocolate
The ad campaign, shot by advertising agency Publicis, aimed to modernise the Flake moment.
Clare Charlton, Flake’s brand manager at Cadbury, said: Joss Stone brings a new twist to the iconic figure, perfectly embodying the Flake girl’s fun and spontaneous attitude to life.
The Flake girl ads launched in 1959, and became famous for their risqué themes but Stone admits her version is not as raunchy as her predecessors.