It's thought that Justin Timberlake has unofficially turned his back on the clothing line
Justin Timberlake has his fingers in many pies. There’s his newly resurrected music career, his restaurant Southern Comfort, and his ‘901’ tequila brand. It was only a matter of time before something had to give, and that something seems to be his clothing line William Rast.
Timberlake set up the label with his childhood pal Trace Ayala in 2005, but hasn’t appeared at any events for the brand since 2010.
According to a report in the New York Post, the singer-turned-actor-turned-singer has unofficially abandoned the project.
Apparently, since Justin directed his attention to his other many business endeavours, sales of the casual menswear line have suffered.
‘Not a lot of retailers wanted it,’ a source told the paper. ‘Because the perception is [Justin’s] not involved, so why would anyone want to wear it?’
A William Rast spokesman didn’t deny Timberlake‘s departure, when asked by the New York Post, saying only that JT was ‘eternally’ connected to the brand. This is mainly because the name William Rast is a combination of his grandfather’s name and his best friend’s grandfather’s name.