That was one big old media blackout
If your Instagram, Twitter and YouTube feeds felt a bit quiet yesterday, that's because the vlogger likes of Zoella, Tanya Burr and Sprinkle of Glitter were on a complete media blackout for 24 hours.
Yup. That means, no snaps, no tweets, no videos - nada from some of the best beauty blogs ever.
But, it isn't for the same digital detox you and I might partake in every so often.
Instead, it was to support Comic Relief's Red Nose Day which meant yesterday saw 35 of the nation's biggest bloggers 'redding' out their feeds for 24 hours. It was appropriately called the 'red out.'
If you did stumble across any of their channels yesterday, you would have found yourself redirected to a video made by Comic Relief about some of the social injustices young people around the world are currently facing.
Sadly, some fans didn't take the online diversion well at all questioning the effect of this action, while others thought it was 'genius'.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Chia water is all over TikTok claiming to boost gut health and satiety - but after trying for a week, it's not for me
The results were.... interesting
By Sofia Piza
People are using face tape to minimise wrinkles, but does it work? After asking a plastic surgeon, I tried it for myself
Turns out, TikTok might've duped us on this one
By Tori Crowther
This weekly Olaplex mask is my answer to frazzled winter hair - the before and after pictures have to be seen to be believed
And it just takes 10 minutes
By Tori Crowther