That was one big old media blackout
If your Instagram, Twitter and YouTube feeds felt a bit quiet yesterday, that’s because the vlogger likes of Zoella, Tanya Burr and Sprinkle of Glitter were on a complete media blackout for 24 hours.
Yup. That means, no snaps, no tweets, no videos – nada from some of the best beauty blogs ever.
But, it isn’t for the same digital detox you and I might partake in every so often.
Instead, it was to support Comic Relief’s Red Nose Day which meant yesterday saw 35 of the nation’s biggest bloggers ‘redding’ out their feeds for 24 hours. It was appropriately called the ‘red out.’
If you did stumble across any of their channels yesterday, you would have found yourself redirected to a video made by Comic Relief about some of the social injustices young people around the world are currently facing.
Sadly, some fans didn’t take the online diversion well at all questioning the effect of this action, while others thought it was ‘genius’.
Loads of people are annoyed but personally I think this is genius 😂🔴 #REDOUT pic.twitter.com/qr97bGTZWH
— Chloe Smith (@chloesmith2510) March 12, 2017
NEW VIDEO! – https://t.co/MqWizjHHvc – #RedOut pic.twitter.com/NGrSW7rUNm
— Joe Sugg (@Joe_Sugg) March 12, 2017
YouTubers are doing good and people are pissed? #RedOut pic.twitter.com/SyySsYNrHv
— Ethan Rylett (@EthanRylett) March 12, 2017
Thank you to those of you who were sharing tweets, supporting & being patient through the #RedOut over the past 24 hours! 🔴
— Zoë (@Zoella) March 13, 2017
Annnd I'm back! Great to see you guys talking about the #RedOut. Now here's a video to inspire you to get involved! https://t.co/KCQ1sG3Pyt pic.twitter.com/oQTCo3ClCn
— Tanya Burr (@TanyaBurr) March 13, 2017
everyone's YouTube feed right now #RedOut pic.twitter.com/doesL3AF5Y
— anna mET TROYE???!!! (@_annahall) March 12, 2017
While we impatiently await the Love Actually sequel (also part of Comic Relief this year), we can only guess what other stunts Red Nose Day on the 24th will bring.
