Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Beauty

    You Need To Checkout This Brand New Beauty Site & Here’s Why…

    Meet the new beauty site that’s all about personalised beauty. You’re going to love it…

    By Marie Claire
    Published 10 December 2015 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Meet the new beauty site that’s all about personalised beauty. You’re going to love it…

    We always have the latest beauty sites on our radar but it’s fair to say that not off all them make the cut. However, every now and then one comes along that we just can’t stop talking about.

    Meet, Powder, you’re latest beauty addiction…

    Powder, our brand new beauty sister site (brought to you by the experts at Marie Claire, InStyle, Woman&Home and Look) is all about personalised beauty, because we all know that there isn’t a one size fits all when it comes to make-up or skincare.

    They’ve completely mastered the art of personalised beauty by editing the world's beauty products – they’ve literally tested thousands – down to the best that make-up and skincare has to offer.

    You may like
    • a selection of trinny london products As a Beauty Editor, I Cannot Believe I Have Been Hesitant to Try This Brand—It’s Now Become My Most Used
    • Beauty Digest The Beauty Digest: The Foundation Using Exosome Technology, the Treatment That Transformed My Skin Texture—Plus, the Ever-Earlier Advent Calendar Race
    • Kiko Milano I Watched Kiko Milano Build a Beauty Empire in Plain Sight—Now the World Is Finally Catching Up

    Then, based on your beauty concerns, their clever algorithm will quickly match you to the best products for your every skincare and make-up need.

    Everything – and we mean everything – on this site is completely tailored to you, from the expert tips & tricks that come with every product recommendation to the articles on your very own beauty feed.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    And did we mention that they also tailor your beauty matches to suit your budget? Whether you’re looking to save a few pennies or want to treat yourself to a luxe new beauty buy, you won’t ever break the bank.

    And if you haven’t already checked it out, they’ve just added Primers to their beauty line-up. Whether you’re after a primer that’ll add a boost of radiance, mattify or just a good all-rounder , Powder will find the best Primer for you.

    Getting your personalised beauty recommendations is so simple (and totally free). All you have to do is head over to thisispowder.co.uk, tell them your beauty needs and wants and within SECONDS you'll be matched to products that are perfectly suited to you.

    Happy (beauty) hunting…

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Read more
    a selection of trinny london products
    Beauty As a Beauty Editor, I Cannot Believe I Have Been Hesitant to Try This Brand—It’s Now Become My Most Used
    Beauty Digest
    Beauty The Beauty Digest: The Foundation Using Exosome Technology, the Treatment That Transformed My Skin Texture—Plus, the Ever-Earlier Advent Calendar Race
     
     
    Kiko Milano
    Make Up I Watched Kiko Milano Build a Beauty Empire in Plain Sight—Now the World Is Finally Catching Up
    Best treatment 2026
    Beauty We Asked 13 Beauty Editors for the One Treatment That Transformed Their Routine—Here's What They Said
     
     
    Latest in Beauty
    The long hair trend and the post-bob era
    Hair I’ve Spent Two Years Growing My Bob—Turns Out, There's a Reason Long Hair Is Trending
    Best foundation balms
    Make Up If You’ve Fallen Out of Love With Foundation in Your 30s, This Hydrating, Blurring Alternative Still Gives Impressive Coverage
     
     
    Beauty Digest
    Beauty The Beauty Digest: The Foundation Using Exosome Technology, the Treatment That Transformed My Skin Texture—Plus, the Ever-Earlier Advent Calendar Race
    nail brush benefits
    Nails My £4 Secret to a Minimal Manicure—This Simple Tool Makes Bare Nails Look Immaculate
     
     
    Latest in News
    Kinda Chic Trend
    Shopping Is "Kinda Chic" Kinda Cringe? Everyone's Favourite Fashion Word Just Went Completely Out of Fashion
    Beauty Digest
    Beauty The Beauty Digest: The Foundation Using Exosome Technology, the Treatment That Transformed My Skin Texture—Plus, the Ever-Earlier Advent Calendar Race
     
     
    Kaia Gerber
    Shopping Everything Kaia Gerber Wears Is a Masterclass in Minimalism—These Are the Pieces and Brands She Always Goes Back to
    Copenhagen Fashion Week street style
    Shopping Kitten-Heel Sandals, Lace Dresses and the Season's New Favourite Shade of Blue— These are the Copenhagen Fashion Week Street Style Trends to Note
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.